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Saudi Research & Media Group Announces Transformation Strategy Focusing on Platform Expansion and International Partnerships Across Five New Verticals

Saudi Research & Media Group Announces Transformation Strategy Focusing on Platform Expansion and International Partnerships Across Five New Verticals
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Saudi Research & Media Group Announces Transformation Strategy Focusing on Platform Expansion and International Partnerships Across Five New Verticals

Saudi Research & Media Group Announces Transformation Strategy Focusing on Platform Expansion and International Partnerships Across Five New Verticals

The Saudi Research & Media Group (SRMG) – which owns more than 30 major media outlets including Asharq Al-Awsat, Asharq News and Arab News, and has a combined monthly reach of 165 million – announced on Sunday a new transformation strategy focusing on platform expansion, international partnerships and strategic investments across five key business verticals.

SRMG, which is listed on the Tadawul stock exchange in Riyadh, will further expand its current portfolio, digital offerings and global reach by transforming print publications into digital-first platforms, introducing new platforms that address white spaces in the market, investing in media start-ups with bold ideas and building long-term mutually beneficial partnerships with internationally recognized brands. SRMG already has successful partnerships and collaborations with leading media organizations including Bloomberg and The Independent.

Driven by a newly appointed leadership team, SRMG is focused on delivering original, exclusive and premium content to consumers through new digital and social platforms, as well as strengthening its cable and satellite reach. The Group will continuously look to leverage its data and technology capabilities to develop new products and services, enhance its monetization capabilities and diversify its revenue streams.

Building on its expanding network of outlets, SRMG will work across five business verticals to unlock new regional and international commercial opportunities:

1. SRMG Media: Digital Platforms, Podcasts and Multimedia

Digitizing and expanding content creation and distribution to engage audiences with original, unique and exclusive content

2. SRMG International: International Investments and Partnerships

Building a global network through bespoke partnerships and strategic investments, driven by a team of seasoned media professionals with global experience

3. SRMG Think: Research and Polling

Providing unique insights and expert analysis from the Middle East and around the world

4. SRMG X: Events, Conferences and Exhibitions

Delivering leading events that provide important opportunities for personal connection and engagement in a digital world

5. SRMG Labs: Innovation, Incubation, and Training

Fostering talent and technology, and driving creativity and innovation in the regional media space, while helping to train the next generation of media professionals, journalists and content creators

Abdulrahman Ibrahim Alrowaita, Chairman of SRMG, said: “For almost five decades, our titles like Asharq Al-Awsat, Arab News, Sayidaty and others have played a significant role in telling authentic and impactful stories from the Middle East and around the world. Now, driven by our new strategy, we will strengthen our unique and established position by expanding our global focus and reach and widening our regional footprint in a growing media sector.

“Through new platforms and international partnerships, we will empower global audiences with relevant and reliable news and information. We will remain committed to diversity and inclusivity in journalism and across our newsrooms, fostering talent and innovation by helping develop the next generation of media professionals, journalists and content creators.”

Jomana Al-Rashid, Chief Executive Officer of SRMG, said: “Our focus on premium content creation, introducing new platforms and expanding our reach through new titles and services ensures SRMG will be the primary driver of the region’s digital future in media. New platforms will allow our journalists to report news and deliver audience-centric content backed by data and driven by the latest technology, to reinforce SRMG’s position as the premier media house in the Middle East.

“Our new strategy is an exciting next chapter for a media house with a long legacy of growth and innovation. We look forward to enhancing our engagement with our audiences by continuing to provide relevant and diverse media content, while widening the services we offer and building on our leading media market position.”

SRMG’s new growth strategy is supported by a refreshed brand and new website that reflect the company’s fresh approach while upholding its rich, unique history. Leveraging its legacy, scale and new capabilities, SRMG is uniquely positioned to access growing media markets worldwide.

Operating since 1972, Saudi Research and Media Group (SRMG) is a global media house from the Middle East and North Africa with a portfolio of more than 30 major media outlets – including Asharq Al-Awsat, Asharq News and Arab News – delivering information, news and lifestyle content to a monthly audience of more than 165 million.

Listed on the Tadawul stock exchange in Riyadh, SRMG is focused on delivering original, exclusive and premium content in multiple languages to empower consumers with news and information through digital and social platforms, in addition to its leading cable and satellite reach.

Through its many platforms, content and voices, SRMG is uniquely positioned to capitalize on fast-growing opportunities for digital content distribution, online advertising and commercial partnerships in the media and entertainment market worldwide.

Headquartered in Riyadh, Saudi Arabia, SRMG has offices in 18 locations around the world, including London and Dubai.

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Gulf

Saudi Defense Minister: Time for STC to Withdraw from Yemen's Hadhramaut and Al-Mahra

Saudi Defense Minister Prince Khalid bin Salman. (Asharq Al-Awsat)
Saudi Defense Minister Prince Khalid bin Salman. (Asharq Al-Awsat)
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Saudi Defense Minister: Time for STC to Withdraw from Yemen's Hadhramaut and Al-Mahra

Saudi Defense Minister Prince Khalid bin Salman. (Asharq Al-Awsat)
Saudi Defense Minister Prince Khalid bin Salman. (Asharq Al-Awsat)

Saudi Defense Minister Prince Khalid bin Salman said on Saturday it “was time for the Southern Transitional Council in Yemen to listen to reason and prioritize public interest and unity of ranks and respond to the Saudi-Emirati mediation to end the escalation.”

In a post on the X platform, he called on the STC to withdraw its forces from the eastern Hadhramaut and al-Mahra provinces and restore control to the National Shield and local authorities.

Prince Khalid said Saudi Arabia formed the Arab coalition to restore legitimacy in Yemen to help the country reclaim control over all of its territories.

The liberation of southern provinces was a pivotal development towards that goal, he stressed.

Saudi Arabia “views the southern issue as fundamental” to Yemen and it will not “exploit it in conflicts that do not serve” the nation, he added.

The Kingdom had brought together all Yemeni components to the Riyadh conference to come up with a clear path for a comprehensive political solution, including the southern issue, he went on to say.

The conference paved the way for a “just solution to their cause through dialogue and without the use of forces.”

“Saudi Arabia approved the decision to move the base of power so that the southerners could have a greater role in state institutions. It consolidated partnership instead of elimination or imposing a status quo through forces. Saudi Arabia also presented Yemen with economic support, as well as development and humanitarian initiatives that helped ease the suffering of the people,” Prince Khalid added.

“Saudi Arabia and its partners in the coalition offered sacrifices with their Yemeni brothers in liberating Aden and other provinces,” he noted. “The Kingdom has always sought that these sacrifices be made in the name of reclaiming territories and restoring the state, not as a path towards new conflicts.”

It had hoped that these sacrifices would have been “invested in the security of all Yemeni people, not exploited for petty gains, whereby the unfortunate developments in Hadhramaut and al-Mahra since the beginning of December 2025 have led to the division in ranks that should be united against the enemy.”

“The developments have laid waste to the sacrifices of our sons and Yemeni people and have harmed the just southern issue,” stressed Prince Khalid.

He noted that several southern leaderships and figures have exhibited “awareness and wisdom in supporting efforts to end the escalation in Hadhramaut and al-Mahra and prevent the secure southern provinces from being dragged into futile conflicts.”

“They are aware of the major challenges facing Yemen and will not allow saboteurs to achieve their goals in the country and the region,” he remarked.

He declared that the “southern issue will remain part of any comprehensive political solution. The cause will not be neglected or marginalized. It should be resolved through consensus, adhering to commitments and building trust between all Yemeni segments, not through adventures that only serve everyone's enemy.”

Gulf

Arab Coalition: We Will Deal with Military Moves that Violate De-escalation Efforts

Coalition spokesman Brigadier General Turki al-Malki. (SPA)
Coalition spokesman Brigadier General Turki al-Malki. (SPA)
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Arab Coalition: We Will Deal with Military Moves that Violate De-escalation Efforts

Coalition spokesman Brigadier General Turki al-Malki. (SPA)
Coalition spokesman Brigadier General Turki al-Malki. (SPA)

Spokesman of the Arab coalition to support legitimacy in Yemen Brigadier General Turki al-Malki said on Saturday that “any military moves that violate de-escalation efforts will be dealt with directly to protect lives and ensure the success of Saudi and Emirati efforts.”

The statement is in response to a request by Yemen’s Presidential Leadership Council Chairman Dr. Rashad al-Alimi, who called for immediate steps to protect civilians in the eastern Hadhramaut and al-Mahra provinces in wake of the “grave and horrific” violations by members of the Southern Transitional Council (STC).

It is also in continuation of the strenuous joint efforts by Saudi Arabia and the United Arab Emirates to de-escalate the situation and ensure the withdrawal of STC forces, who have been demanded to cede control to the National Shield forces and allow the local authorities to carry out their duties.

Malki underlined the Arab coalition’s continued firm support for the legitimate Yemeni government.

He also urged all sides to assume their national responsibility, exercise restraint and comply with efforts to reach peaceful solutions that preserve security and stability.

Gulf

Saudi Arabia Carries out Warning Strike on Yemen’s Hadhramaut, STC Says ‘Open to Coordination’

Southern forces patrol during a rally calling for South Yemen's independence, in the southern port city of Aden, Yemen, 25 December 2025. (EPA)
Southern forces patrol during a rally calling for South Yemen's independence, in the southern port city of Aden, Yemen, 25 December 2025. (EPA)
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Saudi Arabia Carries out Warning Strike on Yemen’s Hadhramaut, STC Says ‘Open to Coordination’

Southern forces patrol during a rally calling for South Yemen's independence, in the southern port city of Aden, Yemen, 25 December 2025. (EPA)
Southern forces patrol during a rally calling for South Yemen's independence, in the southern port city of Aden, Yemen, 25 December 2025. (EPA)

Saudi Arabia called for calm in eastern Yemen, urging an end to unilateral military moves and for the Southern Transitional Council (STC) forces to return to their former positions outside of the Hadhramaut and al-Mahra provinces.

Riyadh, meanwhile, demonstrated its stance on the ground by carrying out a warning air strike, informed sources told Asharq Al-Awsat.

The strike sought to deliver a message that it will not allow a new status quo to be imposed on the ground by force and that it will not allow the violation of institutional frameworks that handle security in the eastern provinces.

It warned that any further escalation will be met with firmer measures.

Meanwhile, the STC, in an attempt to justify its military moves, said they were in “response to calls from residents of the south” and an attempt to confront terrorist threats and block Houthi smuggling routes.

The STC added that it was “open to any coordination or arrangements with Saudi Arabia”, questioning the airstrike, which it said “does not serve understandings.”

Observers told Asharq Al-Awsat that Saudi Arabia will welcome the coordination and arrangements if they helped end the escalation, led to the withdrawal of the STC and allowed the National Shield forces and the local authority to take over Hadhramaut and al-Mahra without needing to resort to force.

They stressed that the strike will lead to delivering the clear message that Riyadh may impose red lines by force to prevent any escalation.

Sourced told Asharq Al-Awsat that any future settlement over restoring the unity of Yemeni ranks will condition a return to the former status quo.