Music makers, professional musicians, and fans from around the world have gathered in Riyadh to participate in the XP Music Conference aimed at improving the future of the music industry in the Middle East.
The conference hosts prominent figures, and representatives of many brands, publishers, governmental and non-governmental organizations, event planning companies, entrepreneurs, and specialized media outlets.
The event focuses on four main sectors to promote the music industry in the region, including talents development, expansion of the musical scene, establishment of the right policies, and the social impact.
The talents development sector consists of 12 activities that discuss major topics such as components of original content, journey to professionalism, and the latest techniques in the industry.
The conference kicked off with a live performance, followed by a discussion panel that explores success pillars in the music world, such as education, technological innovation, and investment. It also discusses the different cultural challenges that hinder professionalism in the music industry.
The conference emphasizes the importance of talents sponsorship and looks into various topics like the latest production platforms, tools, and innovations that can support emerging talents in the music world.
Day programs focus on cultural content, while the evening programs feature special activities in collaboration with regional event planning brands and prominent artists from different sectors. With this variety in programs, the conference has served as a platform that promotes local and regional event planning brands.
The development of the musical scene sector includes 19 activities centering on night life, creative tourism, media, and copyrights, in addition to discussing the role of music in enhancing the presence of Riyadh in the global music sector, and the importance of using music to promote heritage.
The discussion panels also highlight the role of social media in supporting musical talents, and the development of tools promoting the sector on the economic level in the kingdom and the region.
The social impact sector includes nine activities covering diverse topics like wellbeing, equality, social justice, and sustainability. It also explores the means to host successful events in partnership with the public health institutions, as well as many stories related to the empowerment of female musicians in emerging markets, and how to build a sustainable eco-friendly tourism example in the music sector in the Middle East.
