Over 31 Million People Used Uber in Middle East Since its Launch

The logo for Uber Technologies is seen on a vehicle in Manhattan, New York City, New York, US, November 17, 2021. (Reuters)
The logo for Uber Technologies is seen on a vehicle in Manhattan, New York City, New York, US, November 17, 2021. (Reuters)
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Over 31 Million People Used Uber in Middle East Since its Launch

The logo for Uber Technologies is seen on a vehicle in Manhattan, New York City, New York, US, November 17, 2021. (Reuters)
The logo for Uber Technologies is seen on a vehicle in Manhattan, New York City, New York, US, November 17, 2021. (Reuters)

Uber, the global taxi-hailing app, revealed on Sunday that over 31 million riders took trips using the app since its launch in the Middle East and North Africa (MENA) region.

According to the “Uber MENA: 2021 in Numbers” report, 703,000 drivers in Egypt, 530,000 in Saudi Arabia and 18,000 in the UAE made trips since the service was launched.

It said 2021 continued to be “dramatically shaped by the ever-evolving global pandemic.”

“As everyone adapted to this new normal, people continued to use Uber in all different ways to suit their changing needs - whether it be from their homes, on their holidays, at their place of work, and everywhere in between.”

The roll out of vaccines and relaxing of some restrictions over the course of the year meant that international travel became an option again for many, the report read, noting that the app saw an increase in the number of people commuting into offices and places of work again.

It revealed some of its key travel trends from 2021.

The year’s number one rider was from Saudi Arabia and topped the charts with an impressive 1,706 trips in 2021 - taking on average four trips a day.

Drivers have been busy too, it stressed, noting that the top drivers made thousands of trips through the app, such as 7,613 in the Kingdom’s Eastern Province, 6,978 in Cairo, and 4,244 in Dubai.

Meanwhile, Uber Bus reached another milestone and witnessed growth of 2.4% compared to 2020 as it continued to facilitate affordable trips for commuters across Cairo.

The report underscored Uber’s role in supporting the community through the coronavirus pandemic, as riders have taken more than 126,355 free or discounted trips through the app to and from COVID-19 vaccination centers.

Tourist hot spots in the Middle East were popular trip destinations. The Boulevard in Riyadh is considered one of the top destinations in the Kingdom. Dubai's Burj Khalifa, the tallest building in the world, was also popular, racking up 319,596 trips, as well as the Great Pyramids of Giza in Egypt with 14,747 trips.



Saudi Digital Payments Market Attracts Global Investments

Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
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Saudi Digital Payments Market Attracts Global Investments

Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)

Saudi Arabia is pushing to increase digital payments to 70% by 2030, creating significant opportunities for global companies to expand in the region.
According to the Saudi Central Bank, electronic payments in the retail sector grew by 12% in 2023, reaching 70% of total transactions. Cashless transactions hit 10.8 billion, up from 8.7 billion in 2022, driving international companies to establish regional headquarters and capitalize on this growing market.
Nouf Al-Salama, Business Development Manager at PayerMax, told Asharq Al-Awsat that the company has opened a regional office in Saudi Arabia to strengthen its presence in the Middle East and North Africa (MENA) region.
She noted that the Gulf Cooperation Council (GCC) countries are expected to experience rapid growth in e-commerce, with Saudi Arabia and the UAE leading the change. According to CNNB Solutions, both countries are seeing a compound annual growth rate (CAGR) of 39% and 38%, respectively.
Federico Pienovi, Head of Commercial Operations for Asia, the Middle East, and Oceania at Argentine company Globant, revealed the company’s ambitions to generate $1 billion in revenue in the Saudi market over the next five years.
He said that Saudi Arabia has been selected as Globant’s regional headquarters, although the company is expanding across the region. With these ambitions, Globant plans to create over 500 local jobs in the coming years, continue its expansion, support national talents, and work on major projects that bring cutting-edge technology innovations to the Kingdom, he underlined.
Mordor Intelligence projects a 15.4% CAGR for Saudi Arabia's payment market between 2022 and 2027, making it one of the most advanced markets transitioning towards a cashless society.
PayerMax estimates the global digital payments market, valued at $7.79 trillion in 2022, will reach $14.77 trillion within five years, driven by the growth of digital wallets, smartphones, and payment technologies. Emerging economies’ rapid smartphone adoption is expected to further fuel this growth.