Saudi Arabia, Qatar Review Strategy for Joint Business Council

The Saudi-Qatari Business Council meeting at the Federation of Saudi Chambers (Asharq Al-Awsat)
The Saudi-Qatari Business Council meeting at the Federation of Saudi Chambers (Asharq Al-Awsat)
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Saudi Arabia, Qatar Review Strategy for Joint Business Council

The Saudi-Qatari Business Council meeting at the Federation of Saudi Chambers (Asharq Al-Awsat)
The Saudi-Qatari Business Council meeting at the Federation of Saudi Chambers (Asharq Al-Awsat)

Saudi Minister of Investment Khalid al-Falih held talks at the Federation of Saudi Chambers headquarters with the chairman and members of the Saudi-Qatari Business Council. This comes as Saudi Arabia and Qatar are preparing a joint strategy for business in the private sector in the two countries.

The meeting addressed the role and agenda of the council in enhancing the economic relations between the Kingdom and Qatar.

The Saudi Minister underscored the role of the Saudi-Qatari relations at the highest levels, stating that Saudi Arabia represents an economic, strategic depth for Qatar, while Doha represents significant economic importance for the Kingdom.

He stressed the importance of continuing efforts and communication to open more opportunities for the business sectors in both countries and enhance joint trade and investment.

Falih praised the role of the Ministry of Investment as a supporter and enabler of Saudi investment abroad, stressing that the Saudi-Qatari Business Council is one of the important councils.

Saudi Arabia is keen to support it in a way that upgrades the economic ties between the two countries to the highest levels, asserted the Minister.

During the meeting, Falih was briefed on the plans, goals, initiatives, and projects of the council in strengthening economic relations between the two countries.

The Chairman of the Council, Hamad al-Shuwaier, said that the council wants to draft a study analyzing the economic development witnessed by the Saudi Arabia and Qatar.

Shuwaier announced that the trade exchange amounted to $213.8 million in the first half of 2022, noting that the council plans to forge innovative programs and initiatives to increase investment, provide qualitative partnerships and enhance economic integration.

The meeting recommended holding a Saudi-Qatari investment forum to showcase the available opportunities and continue the efforts leading to a smooth trade and export flow between the two countries.

Meanwhile, the Saudi Industrial Development Fund launched its first sustainability report: "Enabling Sustainable Industrial Growth in Saudi Arabia."

The report aims to clarify the efforts and practices of the Fund and review examples of the clients' application concerning environmental sustainability, societal impact, and corporate governance, which would positively reflect on the future development of the industrial, mining, energy, and logistics sectors in the Kingdom.

The report reviewed environmental sustainability, such as climate change and emissions reduction, efficient use of energy, rational use of water resources, and others.

The report reveals the Fund's commitment to it since its establishment.

It also clarifies the Fund's practices that seek to enhance societal impact through positive influence through internal and external policies and procedures, which would contribute to supporting and maximizing the potential of the Saudi society through educational and career opportunities in pursuit of national goals.

The report also refers to the Fund's journey towards the governance of its business supported by corporate governance and responsible management, designed to ensure sustainable growth in the Fund and the targeted sectors.

The Fund issued this report knowing the great importance of these statements in creating the principles of sustainable development in response to the needs of all actors in the local industry and Saudi society in the Kingdom.

The Industrial Development Fund is a member of the Sustainability Council established by the Ministry of Industry and Mineral Resources in 2021. It provides a unified platform for consultation on sustainability issues that positively impact the industrial sectors and the local community.



Apple Expands its Presence in Saudi Arabia with Launch of Arabic Online Store  

A concept image of the Apple Store. (Asharq Al-Awsat)
A concept image of the Apple Store. (Asharq Al-Awsat)
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Apple Expands its Presence in Saudi Arabia with Launch of Arabic Online Store  

A concept image of the Apple Store. (Asharq Al-Awsat)
A concept image of the Apple Store. (Asharq Al-Awsat)

Apple has officially launched its online store in Arabic for customers in Saudi Arabia, marking a significant step in the company’s expansion strategy for the region. The move also aligns with its plans to open a physical retail store in the Kingdom as part of a broader effort to deepen its regional presence.

According to Deirdre O’Brien, Senior Vice President of Retail and People at Apple, this step reflects the company’s growing commitment to Saudi Arabia and its rapidly expanding customer base.

The Arabic-language store is now accessible through Apple’s website and via the Apple Store app on smart devices.

In an interview with Asharq Al-Awsat, O’Brien expressed strong enthusiasm about bringing the Apple retail experience to Saudi Arabia. She emphasized the company’s longstanding presence in the Kingdom and noted that Saudi customers are deeply passionate about Apple products. This launch, she said, will help strengthen Apple’s direct relationship with communities across the country.

She also explained that both the online store and the upcoming physical location are part of Apple’s broader strategy in the Middle East. The company already operates several retail locations in the United Arab Emirates and continues to see strong demand for its products across the Gulf.

Investing in local economy

When asked about Apple’s investment in the Saudi economy, O’Brien pointed to initiatives such as the Apple Developer Academy, which is focused on nurturing and empowering local talent.

She described the company’s investment as one that aims to inspire individuals and support creativity. By combining Apple’s technology with passionate communities, she said, remarkable things can be achieved.

Apple has tailored the online store to meet the specific needs of Saudi customers. Features include live chat with Apple specialists in Arabic, customizable product options for devices like Mac and Apple Watch, and the ability to engrave AirPods and other accessories in Arabic or with emojis.

O’Brien highlighted the importance of making the full Apple experience accessible to customers in Saudi Arabia both online and in-store. She also noted that Apple offers device trade-in programs to accommodate users from different segments.

With e-commerce on the rise in Saudi Arabia, Apple is aiming to deliver a seamless shopping journey that blends both digital and physical experiences. O’Brien stated that Apple’s retail model has been designed to reflect modern shopping behavior, where customers move easily between online and in-store interactions. Whether a purchase begins online and ends in a store, or vice versa, Apple aims to provide consistent, high-quality support throughout.

Landmark store in Riyadh

Apple’s first physical store in Saudi Arabia is set to open in Diriyah, a UNESCO World Heritage site and a prominent cultural destination in Riyadh.

O’Brien described Diriyah as a unique and special location. She said Apple is committed to ensuring each of its stores reflects the local identity and culture, and that the new store in Saudi Arabia will be no exception.

She encouraged local customers to visit once the store opens, expressing confidence that the experience will be both unique and memorable.

Retail services

Apple is continuing to strengthen its presence in Saudi Arabia by focusing on innovation, engaging more closely with the local community, and delivering a retail experience designed to support and serve users throughout the Kingdom.

The new Arabic online store allows Saudi customers to browse and purchase Apple’s full product lineup. The experience is personalized, offering product recommendations based on the customer’s current devices. Customers can also compare models, access saved items, and track orders directly through the app.

For the first time, Apple is offering free consultations in Arabic and English through the Saudi store website. These sessions allow users to personalize products like AirPods, Apple Pencil, and AirTag with Arabic or English text and numbers, enhancing the individuality of each device.

Apple’s retail offering also includes pre-purchase support through chat and phone to help users find the best product for their needs. Post-purchase, the company provides services like personalized setup, secure data transfer for those switching to iOS, and eSIM activation.

As part of its long-term strategy, Apple has announced plans to open its first flagship retail store in Saudi Arabia by 2026. This store will be the first in a broader rollout of retail locations across the Kingdom.