عربي English Türkçe اردو فارسى
Logo
Latest News
Technology

TikTok to Allow Creators to Sell Collections of Long-Format Videos

The TikTok app logo is seen in this illustration taken, August 22, 2022. (Reuters)
The TikTok app logo is seen in this illustration taken, August 22, 2022. (Reuters)
TT
TT

TikTok to Allow Creators to Sell Collections of Long-Format Videos

The TikTok app logo is seen in this illustration taken, August 22, 2022. (Reuters)
The TikTok app logo is seen in this illustration taken, August 22, 2022. (Reuters)

Chinese short-video sharing app TikTok said on Tuesday it will allow some creators to produce collections of longer videos and charge their audience a premium for access, opening up a new channel of monetization for its users.

Its new offering "Series" will allow eligible creators to put collections of up to 80 videos, each about 20 minutes long behind a paywall. Currently, the allowed length of a video on TikTok is up to 10 minutes.

TikTok, which has disrupted the social media space largely dominated by Meta Platforms Inc's Facebook and Instagram with its short-form videos and a sophisticated recommendation engine, is now taking a shot at YouTube.

TikTok said its users are increasingly coming to the platform for content like must-know spreadsheet shortcuts, workout routines and recipe guides, areas where YouTube still remains the dominant destination.

It is not clear whether TikTok will take a cut from the creators. The company already offers its creators the ability to receive tips and gifts, as well as manages a fund to incentivize them to grow their audience.

TikTok, owned by China's ByteDance, hit 1 billion monthly active users in September 2021 and has not reported its user base since. In comparison, Facebook had nearly 3 billion monthly active users as of December 2022.

Most Viewed

 
 
Technology

France, Germany, Sweden Urge EU Battery Sector Push to Avoid China Reliance

Deputy Prime Minister of Sweden Ebba Busch addresses the "Summit of the Future" in the General Assembly Hall at United Nations Headquarters in New York City, US, September 22, 2024. REUTERS/David Dee Delgado/File Photo
Deputy Prime Minister of Sweden Ebba Busch addresses the "Summit of the Future" in the General Assembly Hall at United Nations Headquarters in New York City, US, September 22, 2024. REUTERS/David Dee Delgado/File Photo
TT
TT

France, Germany, Sweden Urge EU Battery Sector Push to Avoid China Reliance

Deputy Prime Minister of Sweden Ebba Busch addresses the "Summit of the Future" in the General Assembly Hall at United Nations Headquarters in New York City, US, September 22, 2024. REUTERS/David Dee Delgado/File Photo
Deputy Prime Minister of Sweden Ebba Busch addresses the "Summit of the Future" in the General Assembly Hall at United Nations Headquarters in New York City, US, September 22, 2024. REUTERS/David Dee Delgado/File Photo

France, Germany and Sweden called on the incoming European Commission on Thursday to ensure the future of battery production in Europe and avoid relying on China to meet its needs for the green transition.

In a paper released ahead of an EU ministers' meeting to discuss EU competitiveness on Thursday, the three EU members said European battery companies faced common challenges of scaling up in a global playing field that was not level.

The EU needs to cut red tape, speed up approval processes, create better routes to funding and markets for new companies in the sector and allocate more EU funding for the battery industry, they said.

"If we are to succeed with the green transition we need to get the European battery sector flying and taking a proper share of the market," Swedish Industry Minister Ebba Busch told reporters before the meeting in Brussels, Reuters reported.

The issue is acute for Sweden after Northvolt filed for Chapter 11 bankruptcy protection in the United States last week. The Swedish government has repeatedly said it won't invest in Northvolt to save the company, which has been Europe's biggest hope for an electric vehicle battery champion.

Busch said a strong message from Brussels that European battery making had a solid future would increase the chances for Northvolt to secure new capital from other sources.

China has taken a huge lead in powering EVs, controlling 85% of global battery cell production, International Energy Agency data shows. Busch said the European Union needed to learn from its previous reliance on Russian gas and not become dependent again on an economic rival.

"The green transition might end up becoming a Chinese transition in Europe... Just look at solar cell or wind power sector, a lot of that has been taken over by third-country investment," she said.

The new European Commission, which takes over on Dec. 1, plans in its first 100 days to issue an outline of how the bloc can compete economically while meeting its climate targets.

Busch said the three countries behind the paper were calling for improved regulation to promote new projects and conditions to allow companies to scale up.

German state secretary Berhard Kluttig said the EU also needed to look to sources other than China for key raw material inputs.

"There are many options, Australia, Canada and even Europe, we have lithium projects, so it is also important that we focus on these alternative sources for battery materials," he said.