Billionaire Richard Branson Reaches Space in his Own Ship

Richard Branson waves good bye while heading to board the rocket plane that will fly him to space from Spaceport America near Truth or Consequences, New Mexico, Sunday, July 11, 2021. (AP)
Richard Branson waves good bye while heading to board the rocket plane that will fly him to space from Spaceport America near Truth or Consequences, New Mexico, Sunday, July 11, 2021. (AP)
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Billionaire Richard Branson Reaches Space in his Own Ship

Richard Branson waves good bye while heading to board the rocket plane that will fly him to space from Spaceport America near Truth or Consequences, New Mexico, Sunday, July 11, 2021. (AP)
Richard Branson waves good bye while heading to board the rocket plane that will fly him to space from Spaceport America near Truth or Consequences, New Mexico, Sunday, July 11, 2021. (AP)

Swashbuckling entrepreneur Richard Branson hurtled into space aboard his own winged rocket ship Sunday in his boldest adventure yet, beating out fellow billionaire Jeff Bezos.

The nearly 71-year-old Branson and five crewmates from his Virgin Galactic space tourism company reached an altitude of about 53 miles (88 kilometers) over the New Mexico desert — enough to experience three to four minutes of weightlessness and see the curvature of the Earth — and then safely glided home to a runway landing.

“Seventeen years of hard work to get us this far,” a jubilant Branson said as he congratulated his team on the trip back aboard the sleek white space plane, named Unity.

He pumped both fists as he stepped out onto the runway and ran toward his family, bear-hugging his wife and children and scooping up his three grandchildren in his arms.

The brief, up-and-down flight — the rocket ship’s portion took only about 15 minutes, or about as long as Alan Shepard’s first US spaceflight in 1961 — was intended as a confidence-boosting plug for Virgin Galactic, which plans to start taking paying customers on joyrides next year.

Branson became the first person to blast off in his own spaceship, beating Bezos by nine days. He also became only the second septuagenarian to depart for space. (Astronaut John Glenn flew on the shuttle at age 77 in 1998.)

With about 500 people watching, including Branson’s family, a twin-fuselage aircraft with his space plane attached underneath took off in the first stage of the flight. The space plane then detached from the mother ship at an altitude of about 8 1/2 miles (13 kilometers) and fired its engine, reaching more than Mach 3, or three times the speed of sound, as it pierced the edge of space.

The crowd cheered and yelled as it touched down on the runway. Some spectators jumped into the air. Others embraced and shared hugs.

“That was an amazing accomplishment,” former Canadian astronaut Chris Hadfield, a one-time commander of the International Space Station, said from the sidelines. “I’m just so delighted at what this open door is going to lead to now. It’s a great moment.”

Virgin Galactic conducted three previous test flights into space with crews of just two or three.

The flamboyant, London-born founder of Virgin Atlantic Airways wasn’t supposed to fly until later this summer. But he assigned himself to an earlier flight after Bezos announced plans to ride his own rocket into space from Texas on July 20, the 52nd anniversary of the Apollo 11 moon landing. Branson denied he was trying to outdo Bezos.

Before climbing aboard, Branson, who has kite-surfed the English Channel and attempted to circle the world in a hot-air balloon, signed the astronaut log book and wisecracked: “The name’s Branson. Sir Richard Branson. Astronaut Double-oh one. License to thrill.”

One of Branson’s chief rivals in the space-tourism race among the world’s richest men, SpaceX’s Elon Musk, arrived in New Mexico to witness the flight, wishing Branson via Twitter, “Godspeed!”

Bezos likewise sent his wishes for a safe and successful flight, though he also took to Twitter to enumerate the ways in which be believes his company’s rides will be better.

Bezos’ Blue Origin company intends to send tourists past the so-called Karman line 62 miles (100 kilometers) above Earth, which is recognized by international aviation and aerospace federations as the threshold of space.

But NASA, the Air Force, the Federal Aviation Administration and some astrophysicists consider the boundary between the atmosphere and space to begin 50 miles (80 kilometers) up.

The risks to Branson and his crew were underscored in 2007, when a rocket motor test in California’s Mojave Desert left three workers dead, and in 2014, when a Virgin Galactic rocket plane broke apart during a test flight, killing one pilot and seriously injuring the other.

Ever the showman, Branson insisted on a global livestream of the Sunday morning flight and invited celebrities and former space station astronauts to the company’s Spaceport America base in New Mexico.

R&B singer Khalid performed his new single “New Normal” — a nod to the dawning of space tourism — while CBS “Late Show” host Stephen Colbert served as the event’s master of ceremonies.

Virgin Galactic already has more than 600 reservations from would-be space tourists, with tickets initially costing $250,000 apiece. Blue Origin is waiting for Bezos’ flight before announcing its ticket prices.

Kerianne Flynn, who signed up in 2011 to fly with Virgin Galactic, had butterflies ahead of the launch Sunday.

“I think there’s going to be nothing like going up there and looking back down on the Earth, which is what I think I’m most excited about,” she said. She added: “Hopefully the next generations will be able to explore what’s up there.”

Musk’s SpaceX, which is already launching astronauts to the International Space Station for NASA and is building moon and Mars ships, is also competing for space tourism dollars. But its capsules will do more than make brief, up-and-down forays; they will go into orbit around the Earth, with seats costing well into the millions. Its first private flight is set for September.

Musk himself has not committed to going into space anytime soon.

“It’s a whole new horizon out there, new opportunities, new destinations,” said former NASA astronaut Chris Ferguson, who commanded the last shuttle flight 10 years ago. He now works for Boeing, which is test-flying its own space capsule.

“This is really sort of like the advent of commercial air travel, only 100 years later,” Ferguson added. “There’s a lot waiting in the wings.”



Al-Qatif Street Food Festival Celebrates Saudi Culinary Arts

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
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Al-Qatif Street Food Festival Celebrates Saudi Culinary Arts

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA

The Culinary Arts Commission launched Al-Qatif Street Food Festival, which runs until December 30, 2025, offering visitors a rich cultural experience that highlights Saudi culinary arts in a setting that reflects the authenticity and diversity of the Kingdom’s national cuisine, while reinforcing the presence of heritage within the contemporary cultural landscape.

The festival showcases Saudi food culture as a vital component of national identity through live cooking stations where traditional dishes are prepared and presented by culinary experts, SPA reported.

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors.

In addition to the culinary offerings, the festival presents a range of accompanying cultural experiences designed to enrich the visitor journey and encourage engagement with food as both an artistic and knowledge-based experience.

These include a dedicated children’s pavilion, interactive tasting spaces for dishes, and innovative beverage experiences inspired by Saudi agricultural products.


Want to Read More in 2026? Here's How to Revive Your Love of Books

A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
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Want to Read More in 2026? Here's How to Revive Your Love of Books

A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)

People stop reading in adulthood for lots of reasons. But it’s never too late to turn the page on old habits and start again.

Curling up with a good book can reduce stress, increase creativity and boost empathy. A recent analysis of US government data found that the percentage of Americans who read for pleasure during an average day has fallen to 16% in 2023 from 28% in 2004. That includes not just books but audiobooks, e-books and periodicals like magazines, The AP news reported.

Some people say they're fatigued from years of assigned reading in school. Others don't have the time or would rather zone out by doom-scrolling on social media. And many just got out of the habit.

“It’s difficult for people who are really tired and busy to think about getting into reading if it’s not something they’re used to,” said Jacqueline Rammer, director of Menomonee Falls Public Library in Wisconsin.

For those looking to set reading goals or resolutions in 2026, here's how to get back into the habit.

Choose the right book When picking your next book, avoid dense nonfiction or a 500-page doorstop.

“Your first book should be something that you think will be joyful,” said Jocelyn Luizzi, a software engineer from Chicago who blogs about books.

Everyone's taste is different, so get recommendations from a variety of places including friends, booksellers and online communities like BookTok.

Rammer and her staff ask library visitors: What was the last book, TV show or movie that you really enjoyed? Then, they look for similar genres or themes.

Many libraries offer access to a service called NoveList which suggests “read-alikes” for various books and authors.

Set a reading routine To create a habit that sticks, “start by scheduling reading into your day,” said Gloria Mark, an attention span expert with the University of California, Irvine. Read five pages during a lunch break or right before bed.

If you're reading a physical book, Mark said to avoid distractions by keeping phones and laptops out of sight.

But experimenting with other formats can make reading more convenient. E-books are portable and audiobooks are a good candidate to accompany chores or the morning commute. You can likely access both for free by downloading an app called Libby and signing in with a library card.

Try to read in a quiet setting, but don't be afraid to make it a social activity. Many cities in the US and around the world host silent book clubs where people read their own books together in coffee shops and libraries.

Setting a reading goal for the year or joining a local library's winter reading challenge can help with motivation — but if it feels like added pressure, don't do it.

Shannon Whitehead Smith, a book blogger from the Atlanta area who also works in marketing, says scrolling through lists of other people's reads on social media and trackers like StoryGraph encourages her to keep the habit.

“Seeing all these other people reading motivates me to put my phone down and pick up this book that’s sitting beside me,” she said.

Feel free to skip a read if a book feels particularly sluggish, it's OK to put it down and start another. Reading “shouldn't feel like a burden,” said Jess Bone with University College London, who analyzed the survey data about American adults reading for pleasure.

Routine readers say the habit helps them stay curious and release the stress of the day. Rammer, the library director, reads mysteries rife with twists and turns, and romances that cycle through roller coasters of emotions.

Most of all, she likes books that end with a “happily ever after.”

“I think the guarantee of knowing that things are going to end up OK is really reassuring,” Rammer said.


Saudi Architecture and Design Commission Launches Graphic Design Association in Riyadh

The association aims to unify graphic design practitioners
The association aims to unify graphic design practitioners
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Saudi Architecture and Design Commission Launches Graphic Design Association in Riyadh

The association aims to unify graphic design practitioners
The association aims to unify graphic design practitioners

The Graphic Design Association has been launched in Riyadh under the patronage of the Saudi Architecture and Design Commission.

Sunday’s event, attended by officials and culture experts, marks a significant step in empowering graphic design talents.

The ceremony included a presentation outlining the association’s vision and operational plans for developing the graphic design sector. Key goals include supporting designers and enhancing their professional presence locally and internationally.

The association aims to unify graphic design practitioners, providing a framework that fosters skill development, stimulates innovation, and creates opportunities in the cultural sector.

Acting CEO of the Architecture and Design Commission Prince Nawaf bin Abdulaziz bin Ayyaf stressed that the association is vital for organizing the sector and improving professional practices, thereby enhancing its role in the cultural ecosystem.

The Graphic Design Association is one of the professional associations established under the Saudi Ministry of Culture, aimed at building an integrated system of organizations to empower practitioners across various cultural fields.