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Saudi Culture Ministry Signs Agreement with Snapchat

The agreement was signed by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Ben Schwerin, SVP of Content and Partnerships at Snap Inc. SPA
The agreement was signed by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Ben Schwerin, SVP of Content and Partnerships at Snap Inc. SPA
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Saudi Culture Ministry Signs Agreement with Snapchat

The agreement was signed by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Ben Schwerin, SVP of Content and Partnerships at Snap Inc. SPA
The agreement was signed by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Ben Schwerin, SVP of Content and Partnerships at Snap Inc. SPA

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan Al Saud has overseen the signing of an agreement with Snap Inc. in the presence of its CEO, Evan Spiegel, at Jax District in Ad-Diriyah.

The agreement was signed by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Ben Schwerin, SVP of Content and Partnerships at Snap Inc.

The agreement comes as part of the Ministry’s efforts to build partnerships with the public, private, and nonprofit sectors to benefit the nation’s cultural scene, including the maximum leverage of cutting-edge technologies in this critical domain which represents a core component of Vision 2030’s Quality of Life program, besides collaborating to implement social service programs, adopting Augmented Reality (AR) solutions across the Ministry’s portfolio of events and initiatives, as well as upskilling local talent to master Snapchat’s unique offerings.

Snap Inc. has chosen the Jax cultural district in Diriyah to set up its Saudi base and a content creator studio. Jax district is the Kingdom’s trendiest creative hub boasting galleries, studios, and capabilities that incubate art and artists alike while inspiring the nation’s cultural movement.

The company will invest its digital technologies into local cultural programs and events besides supporting the cultural sector in line with the Ministry’s strategic plans to develop an interactive cultural experience on social media platforms and promote its creative content across 16 cultural sub-sectors.

Snapchat is a pioneering platform in the Kingdom with around 20 million active users.

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Diriyah Company Sets Guinness World Record for Largest Construction Safety Lesson

Diriyah Company Sets Guinness World Record for Largest Construction Safety Lesson
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Diriyah Company Sets Guinness World Record for Largest Construction Safety Lesson

Diriyah Company Sets Guinness World Record for Largest Construction Safety Lesson

Saudi Arabia’s Diriyah Company has set a new Guinness World Record for the largest construction safety lesson, with the participation of 2,864 workers in Diriyah's Wadi Safar development. The record was achieved in collaboration with Al-Rashid Trading & Contracting Company (RTCC).

In a statement, Diriyah Company said the World Record certification ceremony was held at its head office on Monday.

The 30-minute safety lesson, conducted by a single safety instructor, focused on the "Top Five Critical Safety Hazards in the Construction Industry." The lesson highlighted the importance of safe working practices and personal responsibility by touching on key health and safety measures directly relevant to their daily tasks on-site and is part of a broader commitment to safety training.

Ongoing assessments will be conducted on-site, and additional training will be provided by Diriyah Company's Occupational Health, Safety, & Security program.

To accommodate the scale of the exercise, a dedicated outdoor venue with a specially designed stage was constructed, creating an environment conducive to learning while supporting the official record attempt. A structured entry and exit system using special gates was implemented to measure participation and uphold the integrity of the record attempt. This method provided a precise number of attendees, ensuring compliance with the record requirements.

Through this initiative, Diriyah Company not only set a new benchmark in construction safety training but also reinforced its solid commitment to workers' well-being.

Group CEO of Diriyah Company Jerry Inzerillo said: "This new world record, in which Diriyah's project staff gathered in Wadi Safar, one of Diriyah Company's masterplans covering an area of over 62 sq km, demonstrates our unwavering commitment to safety and our goal of ensuring everyone returns home safely to their families."

"Our health and safety management system goes above and beyond to ensure and protect the welfare of employees, contractors, and on-site teams working across the Diriyah project," he added.

Diriyah Company upholds the highest safety standards across its construction and development sites, reinforced by regular training sessions for both internal teams and external contractors.

To date, Diriyah Company has achieved a Total Recordable Incident Rate (TRIR) of 0.015 for ongoing infrastructure projects.

Wadi Safar, one of Diriyah Company's masterplans, is an exclusive sanctuary of refinement and well-being built from a rich cultural heritage. It features a range of exclusive residential options and internationally renowned hospitality, retail, and leisure venues.

In July 2024, a $2.13 billion joint venture construction contract was awarded for the development of the Royal Equestrian & Polo Club, Wadi Safar, and world-class hotels Aman Wadi Safar, Six Senses Wadi Safar, The Chedi Wadi Safar, and the Faena Wadi Safar.

Wadi Safar is also the location for the prestigious Royal Golf Club, Wadi Safar, and the 27-hole signature championship golf course designed by golf legend Greg Norman.