The Qiddiya Investment Company (QIC) has launched its new Smart Command Center, a digital hub designed to provide real-time analytics, integrated automation, and advanced artificial intelligence to support the operations of the Qiddiya giga-project.
Abdulrahman Al Ali, QIC’s Chief Technology and Digital Transformation Officer, told Asharq Al-Awsat that the center will enhance operational efficiency, strengthen security, and improve the visitor experience in line with Saudi Vision 2030.
The center, developed in partnership with Deloitte, is described by QIC as a major upgrade in how the city’s operations will be managed. It consolidates data from across Qiddiya’s rapidly expanding infrastructure, using AI-driven tools to speed up executive decision-making and identify risks before they emerge.
According to Al Ali, the platform offers leaders a “comprehensive, instantaneous view” of performance across the development.
Integrating AI into command centers will reshape operational strategy by improving readiness and enabling faster, more accurate responses, he added.
“In an environment of increasing digital complexity and operational risk, smart command centers allow organizations to respond efficiently and maintain resilience,” he noted.
Al Ali said the center helps reduce costs by monitoring infrastructure, networks, and cybersecurity in real time. Continuous oversight allows for early detection of issues, such as intrusion attempts or system overloads, enabling rapid interventions that prevent service disruptions.
He added that the platform supports automated resource scaling, linking all security threats through a unified system that reduces financial risk.
The use of AI-powered analytics and 3D data models also helps operational teams prioritize tasks and strengthen the visitor experience.
Interactive dashboards give Qiddiya’s management live insights into visitor activity, infrastructure performance, wireless coverage, bandwidth use, and potential vulnerabilities, continued Al Ali.
The system’s Agentic AI capabilities analyze and diagnose problems, recommend solutions, and contextualize data, allowing decisions to be made more quickly and confidently.
The center continuously monitors essential performance indicators such as processing power, memory, storage capacity, and cloud-expansion thresholds. It automatically increases capacity when needed to maintain service stability without exceeding budget limits.
Al Ali said the center plays a key role in the Kingdom’s broader digital transformation goals by modernizing infrastructure and enabling the development of smart cities. It will support the management of major destinations, including Six Flags Qiddiya and the upcoming Aquarabia water park.
He added that sustainability is embedded in Qiddiya’s approach, with environmentally conscious measures, such as using native cactus plants to limit light pollution, positioning the command center as a model for future integrated digital-city management in Saudi Arabia.
