When You Should (and Shouldn’t) Share Your Location Using a Smartphone

When You Should (and Shouldn’t) Share Your Location Using a Smartphone
When You Should (and Shouldn’t) Share Your Location Using a Smartphone
TT

When You Should (and Shouldn’t) Share Your Location Using a Smartphone

When You Should (and Shouldn’t) Share Your Location Using a Smartphone
When You Should (and Shouldn’t) Share Your Location Using a Smartphone

Last week after my motorcycle malfunctioned and crashed on the freeway, I wanted only two simple things from technology: to call 911 and to tell loved ones where I could be found.

Coincidentally, I had been testing location-sharing tools from Apple, Google, Facebook and Snapchat. So before calling the police, I texted my partner, who was already tracking my location with several apps, letting her know I was hurt. When she opened Google Maps, she could see precisely where I was on the 101 South freeway.

But when she refreshed the map to follow the ambulance, she ran into the app’s shortcomings: Google showed I was at Costco (not where I wanted to be, injured or not) when I was actually strapped onto a stretcher heading toward San Francisco General Hospital.

Such is the state of location sharing on smartphones.

For years, tech companies have offered different ways for people to tell one another where they are. Yet all the popular location-sharing tools are limited or flawed, and in some cases broadcasting your location may not be worth the effort or worth draining your phone’s battery life. Even worse, location tracking raises numerous privacy concerns about who can snoop into your whereabouts.

Yet security experts agree that on smartphones, it is now practically impossible to stop location tracking. There is a multitude of ways for third parties to find out where we are, including cell towers, the metadata transmitted from telecommunications, and data logged on our phones.

So we might as well embrace location sharing and reap the benefits.

“For the vast majority of people and the vast majority of circumstances, the benefits they get from sharing their whereabouts way exceed the risks that might be out there,” said Jeremiah Grossman, the head of security strategy for SentinelOne, a computer security company.

Here are some tips for the best- and worst-use cases for sharing your location using a range of old and brand-new location-sharing tools.

A Comparison of Tools

First, a primer on how different location-sharing products work.

Apple and Facebook offer location-sharing tools to drop a pin on a map to share your current location, or to let others follow your location in real time as you move around. Google recently added real-time location tracking in Google Maps. And Snapchat last month released an interactive map letting people share their location with friends indefinitely.

Apple’s location-sharing features are integrated into several apps: Apple Maps, Messages and Find My Friends. To share your location, open a text message, tap the information icon and tap Send My Current Location. To broadcast your location, tap Share My Location and choose to share a live update of your location for an hour, until the end of the day or indefinitely. From there, your friend could follow your location on a map through the Apple Maps or Find My Friends apps.

Google’s location-sharing tool is built into Google Maps. On the map, just tap the blue dot that indicates where you are and tap Share your location. From there, you can choose to share your location for a set duration, like one hour, or until you turn the feature off.

Facebook’s location sharing is embedded into its Messenger app. In a message, tap the + button, select Location and drop a pin to share your current location or broadcast your live location for up to an hour.

Finally, on Snapchat, with the camera open you can pinch the screen to open a map. From there, you can share your location with all your friends or specific friends. Your location is represented on the map as a cartoon figure called a Bitmoji. This isn’t useful for real-time location sharing because your location on the map updates only when you open the Snapchat app. To turn off location sharing, select Ghost Mode.

Be aware that even if you haven’t turned on location sharing in Snapchat, some people may be able to get a hint of your whereabouts if you use Our Stories, a feature for publishing public images or videos.

The new Snapchat map has raised privacy concerns among some parents and law enforcement officials, who said it was too easy for Snapchat users to add random people as friends, which could potentially let predators track a child’s location. A Snapchat spokeswoman said it was not possible to share your location with people who are not your friends on Snapchat.

In my tests, Apple’s Find My Friends and Facebook Messenger were quicker and more accurate with real-time location tracking than Google Maps, which had significant delays before refreshing with a current location. Google said its app reports someone’s location at intervals, from every few minutes to an hour, partly to save battery life.

The Best Times to Use Location Tracking

Location-tracking features have stirred controversy for the last decade. The Electronic Privacy Information Center, a nonprofit, said location-tracking technologies enabled law enforcement agencies to monitor people’s movements or advertisers to connect people’s online activities with their real identities.

In other words, used carelessly, location tracking may hurt your privacy. But used thoughtfully, it can be a powerful and efficient communication tool.

After testing location-sharing tools for two weeks, here are my suggestions for the best times to use them.

• When you make plans to meet friends somewhere like a movie theater, get in the habit of sharing your location through Apple’s iMessage, Google Maps or Facebook Messenger to broadcast your location for a short duration, like an hour. This way you can skip saying things like “I’m on my way” or “I’m running a few minutes behind” because people can simply follow you on the map.

• Consider using Apple’s Find My Friends, Facebook Messenger or Google Maps to share your location occasionally with your romantic partner. Location sharing can be useful for being considerate of your partner’s time and space. For example, I am less inclined to text my partner when I see she is at the office or driving on a freeway, but I am more inclined to text when I see she is at the grocery store to ask her to pick something up.

• Parents who have caved in to buying a smartphone for their child at a young age might consider using Find My Friends to track their child’s location for safety purposes. If you are paranoid about third parties constantly tracking your child’s location, rest assured that Apple’s privacy policy says location data is stored on servers in an encrypted format for only two hours before it is deleted.

• Next time you plan an event at a large outdoor space, like a picnic in a park, do your friends a favor: Use Apple Maps or Facebook Messenger to drop a pin on a map with your current location so they can find you. Wandering around aimlessly in a crowded open space can be annoying.

And When Not to Use It

Here were some situations where broadcasting your location may be undesirable.

• Don’t share your location when meeting in an indoor space like a specific store in a mall. Most mapping apps are not yet designed for indoor spaces and are thus inaccurate for location sharing.

• Likewise, don’t bother sharing your location on a nature hike. Most national parks, for example, are in remote areas with no cell connection, so turning on location sharing in this situation would waste battery life.

• Parents should make sure children are not sharing their locations with strangers or bullies. With iPhones, you can create restrictions that prohibit your child from changing settings or adding followers inside Find My Friends. For Android phones, sign up to use Google’s parental controls tool Family Link to manage your child’s location-sharing settings. Parental control settings can block apps like Snapchat from being installed altogether.

• For safety reasons, avoid sharing your location publicly. Google makes it easy to publish a web link where anyone can follow your live location. To fend off the creepers, send the link only to the intended recipients; avoid posting it on public sites like Twitter or Facebook.

• The bottom line: Know your limits. “Use common sense,” Mr. Grossman said. “If you’re trying to hide from people, don’t publish your whereabouts.”

(The New York Times)



AI to Track Icebergs Adrift at Sea in Boon for Science

© Jonathan NACKSTRAND / AFP
© Jonathan NACKSTRAND / AFP
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AI to Track Icebergs Adrift at Sea in Boon for Science

© Jonathan NACKSTRAND / AFP
© Jonathan NACKSTRAND / AFP

British scientists said Thursday that a world-first AI tool to catalogue and track icebergs as they break apart into smaller chunks could fill a "major blind spot" in predicting climate change.

Icebergs release enormous volumes of freshwater when they melt on the open water, affecting global climate patterns and altering ocean currents and ecosystems, reported AFP.

But scientists have long struggled to keep track of these floating behemoths once they break into thousands of smaller chunks, their fate and impact on the climate largely lost to the seas.

To fill in the gap, the British Antarctic Survey has developed an AI system that automatically identifies and names individual icebergs at birth and tracks their sometimes decades-long journey to a watery grave.

Using satellite images, the tool captures the distinct shape of icebergs as they break off -- or calve -- from glaciers and ice sheets on land.

As they disintegrate over time, the machine performs a giant puzzle problem, linking the smaller "child" fragments back to the "parent" and creating detailed family trees never before possible at this scale.

It represents a huge improvement on existing methods, where scientists pore over satellite images to visually identify and track only the largest icebergs one by one.

The AI system, which was tested using satellite observations over Greenland, provides "vital new information" for scientists and improves predictions about the future climate, said the British Antarctic Survey.

Knowing where these giant slabs of freshwater were melting into the ocean was especially crucial with ice loss expected to increase in a warming world, it added.

"What's exciting is that this finally gives us the observations we've been missing," Ben Evans, a machine learning expert at the British Antarctic Survey, said in a statement.

"We've gone from tracking a few famous icebergs to building full family trees. For the first time, we can see where each fragment came from, where it goes and why that matters for the climate."

This use of AI could also be adapted to aid safe passage for navigators through treacherous polar regions littered by icebergs.

Iceberg calving is a natural process. But scientists say the rate at which they were being lost from Antarctica is increasing, probably because of human-induced climate change.

 


AMD Predicts Weaker First-Quarter Sales, Shares Plunge on Nvidia Comparisons

An AMD logo and a computer motherboard appear in this illustration created on August 25, 2025. (Reuters)
An AMD logo and a computer motherboard appear in this illustration created on August 25, 2025. (Reuters)
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AMD Predicts Weaker First-Quarter Sales, Shares Plunge on Nvidia Comparisons

An AMD logo and a computer motherboard appear in this illustration created on August 25, 2025. (Reuters)
An AMD logo and a computer motherboard appear in this illustration created on August 25, 2025. (Reuters)

Advanced Micro Devices on Tuesday forecast a slight decline in quarterly revenue, raising concerns about whether it ​can effectively challenge Nvidia in the booming AI market and sending its shares tumbling 8% in after-hours trade.

The lackluster prediction comes despite an unexpected boost from sales of certain artificial intelligence chips to China, which began in the last quarter after the Trump administration approved a license for orders that AMD received in early 2025.

And without those sales to China which generated $390 million, AMD's data-center segment would have missed estimates for the fourth quarter.

AMD said it expects revenue of about $9.8 billion this quarter, plus or minus $300 million. That's down from $10.27 billion in the fourth-quarter which was up 34% year-on-year and ahead of LSEG ‌estimates for $9.67 billion.

PALES ‌NEXT TO NVIDIA

Though AMD is seen as one of the ‌few ⁠contenders ​that can seriously ‌challenge Nvidia, investors noted the stark contrast between the two companies' performances. AMD expects an adjusted gross margin of 55% this quarter. Nvidia has said it expects adjusted gross margin in the mid-70% range during its fiscal 2027.

"The expectations for large blowout quarters for AI-related hardware companies have skewed what the market is looking for," said Bob O'Donnell, president of TECHnalysis Research.

The forecast for the current first quarter includes $100 million from sales to China, where the situation remains "dynamic," AMD CEO Lisa Su said on a conference call with investors.

The US government ⁠has placed restrictions on the exports of advanced chips to China, but AMD received licenses to sell modified versions of its MI300 series ‌of AI chips there. Its MI308 chip competes with Nvidia's H20 ‍chip in China.

OPENAI SALES

AMD has accelerated its ‍product launches and is moving into selling full AI systems to better compete against Nvidia, which now ‍provides "rack-scale" systems that combine GPUs, CPUs and networking gear.

Last year, it entered into a multi-year deal to supply AI chips to ChatGPT-owner OpenAI, which would bring in tens of billions of dollars in annual revenue and give the startup the option to buy up to roughly 10% of the chipmaker.

Su reiterated on Tuesday that the company ​expects sales of a new flagship AI server to OpenAI and others to rise rapidly in the second half of this year, saying a global memory-chip crunch will not ⁠slow its plans.

"I do not believe that we will be supply-limited in terms of the ramp that we put in place," Su said.

BEYOND OPENAI

As Big Tech and governments across the globe double down on investing in AI hardware, shares in Santa Clara, California-based AMD have doubled since the start of 2025, outperforming a 60% bump in the broader chip index.

But analysts remain concerned that AMD's success remains tied to a handful of customers that rivals such as Nvidia could try to poach. Reuters reported this week that Nvidia made a $20 billion move to hire most of chip startup Groq's founders after OpenAI held chip supply discussions with the startup.

"Growth appears concentrated in large deployments and specific regions, and China shipments are significant enough to influence a quarter," said eMarketer analyst Gadjo Sevilla.

Revenue in AMD's key data-center segment grew 39% to $5.38 billion in the ‌fourth quarter. But excluding sales of the MI308, which is a data-center chip, that revenue would have been $4.99 billion, below estimates of $5.07 billion.


Switch 2 Sales Boost Nintendo Results but Chip Shortage Looms

This photo taken on November 4, 2025 shows a woman taking photos of a Super Mario figure at the Nintendo Tokyo store in Tokyo. (AFP)
This photo taken on November 4, 2025 shows a woman taking photos of a Super Mario figure at the Nintendo Tokyo store in Tokyo. (AFP)
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Switch 2 Sales Boost Nintendo Results but Chip Shortage Looms

This photo taken on November 4, 2025 shows a woman taking photos of a Super Mario figure at the Nintendo Tokyo store in Tokyo. (AFP)
This photo taken on November 4, 2025 shows a woman taking photos of a Super Mario figure at the Nintendo Tokyo store in Tokyo. (AFP)

The runaway success of the Switch 2 console drove up Nintendo's net profit by more than 50 percent in the nine months to December, the Japanese video game giant said Tuesday.

But a global memory chip shortage, created by frenzied demand for artificial intelligence hardware, could push up manufacturing costs.

The Switch 2 became the world's fastest-selling games console after launching to a fan frenzy last summer.

It is the successor to the original Switch, which soared in popularity during the pandemic when games such as "Animal Crossing" struck a chord during long lockdowns.

Both are hybrid devices that can be connected to a TV or used on-the-go.

In April-December, net profit jumped 51.3 percent year-on-year to 358.9 billion yen ($2.3 billion), and revenue nearly doubled on-year to 1.9 trillion yen, Nintendo said.

But the firm kept its annual unit sales target for the Switch 2 steady at 19 million, and also held its full-year net profit forecast of 350 billion yen.

"Nintendo Switch 2 got off to a good start following its launch on June 5 and unit sales continued to grow through the holiday season," the company said.

Nearly 17.4 million Switch 2 devices were sold in the nine-month period, it added.

"Maintaining momentum is certainly a big focus for Nintendo," Krysta Yang of the Nintendo-focused Kit and Krysta Podcast told AFP.

A lack of heavy-hitting first-party new games for the Switch 2 in coming months risks hindering growth, although third-party titles such as "Resident Evil Requiem" should help fill the gap, she said.

Nintendo said Tuesday it planned to release "Mario Tennis Fever" this month and "Pokemon Pokopia" in March.

While the firm is diversifying into hit movies and theme parks, consoles remain the core of its business.

The Switch 1 has now sold 155.37 million units -- overtaking the Nintendo DS console to be its best-selling hardware of all time.

But soaring prices for memory chips, used in gaming consoles as well as phones, laptops and other electronics, will likely be a headwind for the company.

Their prices have been pushed up as chipmakers focus on producing the advanced memory chips in huge demand to power AI data centers.

"Nintendo and other console manufacturers are publicly keeping quiet about the impact of the shortage," gaming industry consultant Serkan Toto told AFP.

But "users can forget the past when consoles always became cheaper in tandem with component costs falling over time", with price hikes potentially on the way in 2026, he said.

Yang said she thought a price increase for the Switch 2 "is not out of the question" but added that Nintendo "would likely exhaust all other options" before doing so.