عربي English Türkçe اردو فارسى
Logo
Latest News
Technology

OpenAI to Boost Content Owners’ Control for Sora AI Video App, Plans Monetization

OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, US, September 23, 2025. (Reuters)
OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, US, September 23, 2025. (Reuters)
TT
TT

OpenAI to Boost Content Owners’ Control for Sora AI Video App, Plans Monetization

OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, US, September 23, 2025. (Reuters)
OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, US, September 23, 2025. (Reuters)

ChatGPT creator OpenAI will soon introduce controls allowing the owners of content rights to dictate how their characters are used in its AI video-generating tool Sora and plans to share revenue with those who permit such use.

The artificial intelligence company will give rights holders "more granular control over generation of characters," Chief Executive Sam Altman posted on his blog on Friday.

Altman said options for copyright owners, such as television and movie studios, will include being able to block the use of their characters.

Scrutiny is growing over AI-generated content and its impact on intellectual property rights, as companies navigate how to balance innovation with fair compensation for creators.

OpenAI launched Sora this week as a standalone app, initially available in the United States and Canada. Videos in the app can be up to 10 seconds long.

The app, which swiftly rose in popularity, lets users create and share AI videos that can be spun from copyrighted content and shared to social media-like streams.

Its copyright policy is expected to stir tensions in Hollywood. At least one major studio, Disney, has opted out of having their material appear in the app, people familiar with the matter have told Reuters.

OpenAI also plans to introduce a revenue-sharing model for copyright holders who permit their characters to be generated by users, Altman wrote.

He said users are creating significantly more video content than expected, often for niche audiences, prompting the need for a monetization strategy.

Altman acknowledged that the revenue-sharing framework "will take some trial and error to figure out," but said implementation would begin soon as OpenAI intends to test various approaches within Sora, before rolling out a consistent model across its broader product suite.

Microsoft-backed OpenAI launched a Sora model for public use last year, expanding its foray into multimodal AI technologies and competing with similar text-to-video tools from Meta and Alphabet's Google.

Meta recently unveiled Vibes, a platform where users can create and share short-form, AI-generated videos.

Most Viewed

 
 
Technology

OpenAI Begins Rollout of New Powerful AI Model GPT-6 Astra

The OpenAI logo in this illustration taken June 11, 2026. (Reuters)
The OpenAI logo in this illustration taken June 11, 2026. (Reuters)
TT
TT

OpenAI Begins Rollout of New Powerful AI Model GPT-6 Astra

The OpenAI logo in this illustration taken June 11, 2026. (Reuters)
The OpenAI logo in this illustration taken June 11, 2026. (Reuters)

ChatGPT maker OpenAI said Thursday it would begin rolling out its newest and most powerful artificial intelligence (AI) model to select customers, saying it had built in safeguards to mitigate security risks.

"At this level of capability, safety has to become our top priority," OpenAI President Greg Brockman told reporters on a call about the release of GPT-6, also known as Astra.

Just over a year has passed since OpenAI launched the previous version of its flagship model, GPT-5, said AFP.

Concerns about the capabilities of advanced models have grown since then, following incidents involving systems built by OpenAI and rival developer Anthropic.

OpenAI paused some model development for two weeks this summer after two models it was testing were involved in a security breach at AI platform Hugging Face.

The San Francisco-based company said Astra was developed with stronger safeguards after that incident, though Astra itself was not involved in the hack.

Some cybersecurity customers will get access to the new model Thursday, the company said, with a wider rollout to other paying customers to follow. Users on the free tier or the cheapest paid plan will not get access.

"We are working towards getting Astra in everyone's hands as quickly as we can; I know it is frustrating and I appreciate the patience. It should be quick," OpenAI CEO Sam Altman posted on social media Thursday afternoon.

In a blog post, OpenAI said Astra can autonomously handle a wide range of "tedious" computer tasks, including website creation, scientific analysis, game development, cybersecurity and coding.

To illustrate the time savings of building autonomous AI agents with Astra, the company said the model could cut apartment hunting from six hours to under 10 minutes.

"It's not unreasonable to feel that we are now in the AGI era," Brockman said on the call, referring to artificial general intelligence, a hypothetical stage at which AI systems match human intelligence across most tasks.

OpenAI previously had an agreement with Microsoft, one of its earliest and largest investors, under which an exclusivity clause would end once OpenAI reached AGI. Those terms were scrapped in April.

- 'Limited window' -

OpenAI chief scientist Jakub Pachocki acknowledged there was still uncertainty about how a new model behaves once released.

"A model can become very good at achieving a goal, and it can still act in ways that go against what the person intended," Pachocki said on the same call.

"We also have to be willing to slow down or withhold further scaling when our confidence in safety is not sufficient," he added.

Altman explained in an interview with Bloomberg TV on Thursday afternoon why the company decided to release a new model with this level of uncertainty and risk.

"The world is very close to a complete change in the landscape of cyber attacks, and the only way that we see for society to collectively defend itself... is to use tools like Astra to rapidly defend against these new cyber threats," Altman said.

In July OpenAI confirmed that it had reached one billion active users across all of its products, including both free and paid users.

OpenAI, Anthropic and more than 100 other organizations signed an open letter last week calling for a coordinated global response to AI-related cybersecurity risks, warning that the window to strengthen cyber defenses was limited.

Anthropic went further on Monday, calling for industry-wide coordination on safety and on the pace of developing increasingly capable models.

"I believe that shared safety standards and international coordination on further AI development need to be prioritized now," OpenIA's Pachocki said on Thursday.

The US state of Alabama opened an investigation into OpenAI last week over the Hugging Face breach, his office citing what it called the company's complete lack of oversight and adequate safeguards.

It also comes as OpenAI and rival Anthropic are both racing towards becoming public companies over the next several months, though OpenAI might not hold its IPO till sometime in 2027, according to reports.

Technology

Deputy CEO of NCAI Highlights AI’s Future at DeepFest 2026

Deputy CEO of the National Center for Artificial Intelligence (NCAI) Dr. Hotham Altwaijry said the future of AI will be shaped by countries that can maximize the value of their technologies.(SPA)
Deputy CEO of the National Center for Artificial Intelligence (NCAI) Dr. Hotham Altwaijry said the future of AI will be shaped by countries that can maximize the value of their technologies.(SPA)
TT
TT

Deputy CEO of NCAI Highlights AI’s Future at DeepFest 2026

Deputy CEO of the National Center for Artificial Intelligence (NCAI) Dr. Hotham Altwaijry said the future of AI will be shaped by countries that can maximize the value of their technologies.(SPA)
Deputy CEO of the National Center for Artificial Intelligence (NCAI) Dr. Hotham Altwaijry said the future of AI will be shaped by countries that can maximize the value of their technologies.(SPA)

Deputy CEO of the National Center for Artificial Intelligence (NCAI) Dr. Hotham Altwaijry said the future of AI will be shaped by countries that can maximize the value of their technologies. He explained that the current phase requires greater focus on using AI optimally and harnessing its potential to achieve tangible impact that benefits humanity and society, the Saudi Press Agency said on Friday.

His remarks came during the opening session of the fourth and final day of DeepFest 2026. He highlighted the evolving relationship between humans and AI, as well as technology's role in enhancing human capabilities and improving experiences.

Altwaijry explained that SDAIA recognized early on that a meaningful partnership between humans and AI cannot be achieved through algorithms, models, and technical concepts alone. Rather, it requires enabling individuals to experience AI’s potential firsthand.

He noted that AI has now become an integral part of today’s work environments, contributing to software development and testing, analyzing and preparing business requirements, and giving individuals greater space to focus on user experience, creativity, and exploring new ideas and solutions.

Technology

Abu Dhabi AI Institute Releases Fully Open-Source Models With Training Data, Code

A view of the UAE capital, Abu Dhabi (Asharq Al-Awsat)
A view of the UAE capital, Abu Dhabi (Asharq Al-Awsat)
TT
TT

Abu Dhabi AI Institute Releases Fully Open-Source Models With Training Data, Code

A view of the UAE capital, Abu Dhabi (Asharq Al-Awsat)
A view of the UAE capital, Abu Dhabi (Asharq Al-Awsat)

Abu Dhabi-based research institute IFM on Thursday released six artificial intelligence models together with the data and methods used to build them, challenging an industry trend toward increasingly secretive AI development.

The K2 Horizon release includes model weights, training data, code, methodologies and intermediate checkpoints, allowing researchers to retrace the models' development process and reproduce results, IFM founder Eric Xing told Reuters.

The move goes beyond the "open-weight" approach used by some Chinese developers, which make models available for download but provide limited insight into how they were built, and contrasts with the more closed development practices of companies such as OpenAI and Anthropic, which neither release their models for download nor disclose the data and techniques behind them.

"Our goal with this release is to establish a reference point for what a truly open model release can look like," Xing said.

He said the release was also intended to show policymakers, regulators and public-interest advocates that "openness and competitive performance are not mutually exclusive."

The launch forms part of the UAE's push to establish itself as a global AI hub.

The model family ranges from one designed for smartwatches and other constrained devices to a 375-billion-parameter system for enterprise deployments.