Lumi CEO: Tourism, Business Recovery Contributed to Saudi Car Rental Sector’s Success

Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
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Lumi CEO: Tourism, Business Recovery Contributed to Saudi Car Rental Sector’s Success

Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)

Azfar Shakeel, CEO of Lumi Car Rental, highlighted the company’s efforts to revolutionize mobility for individuals and businesses within and outside Saudi Arabia by leveraging digital innovation in land transportation. He emphasized that Lumi’s strategic vision is focused on driving sustainable, long-term growth in the Kingdom’s rapidly evolving transportation sector.

In an interview with Asharq Al-Awsat, Shakeel outlined key objectives such as digitizing rental processes to enhance efficiency, streamlining used car sales through digital platforms, utilizing data for informed decision-making, and optimizing fleet usage.

The CEO of Lumi explained that the company’s strategy is designed to ensure continuous revenue, regardless of market conditions.

Lumi’s success is built on maintaining and expanding current operations while seizing new opportunities, particularly through corporate and government partnerships and large-scale projects under Saudi Vision 2030, he stated.

“With this in mind, this year we signed an agreement with IoT solutions provider Saferoad to deliver data-driven technical assistance to streamline our fleet services in Saudi Arabia. This partnership is in line with Lumi’s strategy to lead the digitalization of the Kingdom’s land transportation sector. The newly signed agreement will enable Lumi to drive digital innovation in the land transportation sector by providing the latest services to our customers using enhanced technologies in the car rental sector,” he added.

Shakeel added that Lumi is enhancing its short-term rental business through a multi-channel infrastructure, including mobile apps, a website, a call center, and WhatsApp services, all aimed at improving operational efficiency and profitability.

Lumi, which operates 41 branches in 18 Saudi cities, integrates digital services aligned with global best practices. Shakeel emphasized the importance of collaborating with companies that share similar approaches to offer innovative services. He noted that the growth of Saudi Arabia’s economy and tourism sector, fueled by Vision 2030, positions the car rental industry to play a key role in this dynamic environment.

The CEO of Lumi attributed the car rental market’s future growth to the expansion of Saudi tourism and the government’s initiatives to position the country as a global logistics hub.

He revealed that Lumi’s profits reached SAR 160 million ($42.6 million) in 2023, an increase of SAR 17 million ($4.5 million). He credited the company’s focus on its core sectors—corporate and government rentals, daily rentals, and used car sales—as key to its profitability.

Shakeel also highlighted Lumi’s commitment to keeping pace with technological advancements and ensuring a seamless customer experience.

“Our goal is to be the first choice for customers seeking a smooth, digital experience when renting or purchasing used vehicles,” he said.



Saudi Arabia: Global Mining Needs $6 Trillion in Investments to Meet Demand

Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef speaks at the start of the event. (Asharq Al-Awsat)
Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef speaks at the start of the event. (Asharq Al-Awsat)
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Saudi Arabia: Global Mining Needs $6 Trillion in Investments to Meet Demand

Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef speaks at the start of the event. (Asharq Al-Awsat)
Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef speaks at the start of the event. (Asharq Al-Awsat)

The global mining industry requires $6 trillion in investments over the next decade to meet rising demand, presenting a major challenge for the sector. This figure was revealed by Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef during an international meeting of mining ministers.

The announcement underscores the mining sector’s appetite for investments, coinciding with Saudi Arabia’s increasing focus on making mining the third pillar of its national industrial strategy.

The meeting was part of the Future Minerals Forum hosted by Saudi Arabia under the theme “Creating Impact,” which gathered representatives from nearly 90 countries and over 50 organizations. The conference highlighted the vital role of mining in Saudi Arabia and the global economy.

Key topics discussed included boosting value addition in mineral-producing countries and developing green metals using advanced technologies and renewable energy.

The ministerial meeting facilitated the signing of several memorandums of understanding aimed at strengthening international partnerships and advancing Saudi Arabia’s mining and minerals sector.

In 2022, Saudi Arabia increased its estimated untapped mineral wealth from $1.3 trillion to $2.5 trillion, a move intended to support the Kingdom’s efforts to diversify its economy.

Global mining investments

In his opening remarks, Al-Khorayef stated that the global mining industry would need investments of $6 trillion over the next decade to meet growing demand, particularly driven by the global energy transition. He emphasized that metals are the foundation of supply chains and are essential for meeting the increasing demand for critical materials.

The minister also stressed the importance of continuing three initiatives launched at last year’s conference, namely, the International Framework for Critical Minerals, a network of centers of excellence to build mining expertise in the Middle East, and a priority-based approach to supply chain development.

He proposed forming a ministerial-level steering committee to oversee these initiatives and called on multilateral organizations to develop a roadmap to mitigate investment risks and enhance collaboration.

In remarks to Asharq Al-Awsat on the sidelines of the conference, Al-Khorayef said that Saudi Arabia is working closely with Arab countries, particularly those with established mining sectors like Morocco, Jordan and Egypt.

The minister highlighted the need for regional integration in mining, as companies often operate across multiple areas, stressing that mining is a key component of Saudi Vision 2030, particularly as the world shifts toward sustainable energy solutions and technologies that require large quantities of minerals.

Yonis Ali Guedi, Djibouti’s Minister of Energy and Natural Resources told Asharq Al-Awsat that his country had signed a new cooperation agreement with Saudi Arabia to enhance collaboration in the mining sector and exchange training expertise. The agreement also includes resource-sharing and highlights Djibouti’s need for Saudi investments, he added.

The minister underlined the significant role Saudi companies could play in developing Djibouti’s mining sector, while also acknowledging progress in local industries. On a broader level, Guedi pointed to the growth of Africa’s mining sector and underscored the importance of maintaining this momentum to meet global demand.

Focus on critical minerals

In comments to Asharq Al-Awsat, Julius Maada Bio, Sierra Leone’s Minister of Mines and Mineral Resources, said that financing remains the greatest challenge for his country’s mining sector.

Exploration of critical minerals, he explained, requires significant investments with high risks, a challenge faced by many African nations. Bio underscored the importance of improving Sierra Leone’s infrastructure and value chain capabilities, from exploration to processing, and expressed interest in leveraging Saudi expertise in mining.

He added that Sierra Leone is seeking to strengthen international cooperation to create a comprehensive framework for critical minerals, with a focus on sustainability.

Malaysia’s Minister of Natural Resources, Environment, and Climate Change Nik Nazmi Nik Ahmad highlighted that the key challenge for his country’s mining sector is its technological gap. He noted that advanced technologies for producing and processing rare earth minerals are concentrated in a few major countries, limiting Malaysia’s competitiveness in global markets.

The minister also pointed to geopolitical tensions disrupting global supply chains, which has complicated matters for countries like Malaysia that rely on trade with both China and the United States.

Despite these challenges, Ahmad stated that his country is working to boost its domestic processing capabilities for rare earth minerals, aiming to reduce its reliance on raw material exports.

Yemeni Minister of Minerals Dr. Saeed Al-Shamasi emphasized Yemen’s valuable mineral resources, including lithium, which is essential for batteries and renewable energy technologies. Yemen also holds reserves of copper and other strategic minerals.

He called for urgent foreign investments to develop the sector, given Yemen’s lack of advanced infrastructure. Al-Shamasi also highlighted Yemen’s efforts to strengthen cooperation with Saudi Arabia, noting the establishment of a Saudi-Yemeni Business Council to facilitate investment across various sectors.

International agreements

During the ministerial meeting, Al-Khorayef signed cooperation agreements with six countries: Djibouti, the United Kingdom, Jordan, Zambia, Austria and France. These agreements aim to strengthen international partnerships and advance the Kingdom’s mining sector.

The accompanying exhibition featured cutting-edge technologies and innovations in mining, promoting global collaboration to achieve sustainability in the sector.

Meanhwile, two global alliances, including local and international companies, won exploration licenses for six mining sites in Saudi Arabia during the seventh round of mining competitions, according to the Ministry’s statement on Tuesday.