Tradition Meets AI in Nishijinori Weaving Style from Japan’s Ancient Capital 

Hironori Fukuoka, the fourth-generation successor to his Nishijinori business, looks at the fabric that is a collaboration with AI in Kyoto, western Japan on July 3, 2025. (AP)
Hironori Fukuoka, the fourth-generation successor to his Nishijinori business, looks at the fabric that is a collaboration with AI in Kyoto, western Japan on July 3, 2025. (AP)
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Tradition Meets AI in Nishijinori Weaving Style from Japan’s Ancient Capital 

Hironori Fukuoka, the fourth-generation successor to his Nishijinori business, looks at the fabric that is a collaboration with AI in Kyoto, western Japan on July 3, 2025. (AP)
Hironori Fukuoka, the fourth-generation successor to his Nishijinori business, looks at the fabric that is a collaboration with AI in Kyoto, western Japan on July 3, 2025. (AP)

Nishijinori, the intricate weaving technique for kimonos that dates back more than a thousand years in Japan’s ancient capital of Kyoto, is getting a high-tech collaborator: artificial intelligence.

The revered colorful weaving style associated with “The Tale of Genji” of the 11th-century Heian era, has gone through its share of ups and downs. But its survival is more perilous than ever today, as demand for kimonos nose-dives among Japanese grappling with modernization.

Hironori Fukuoka, the fourth-generation successor to his Nishijinori business, is determined to keep alive the art he’s inherited, even if that means turning to AI.

“I want to leave to legacy what my father has left for me,” he said in his rickety shop in the Nishijin district of Kyoto, a city with statue-filled temples and sculpted gardens that never seems to change.

“I’ve been pondering how the art of Nishijinori can stay relevant to the needs of today,” said Fukuoka.

Besides the AI project, Fukuoka is also working on using his weaving technique to make super-durable materials for fishing rods and aircraft.

Where tradition and technology meet

Giant looms clatter at his shop, called Fukuoka Weaving. The patterns on the gorgeous fabric, slowly turning out from the loom, are repetitive and geometric, which makes it conducive to translating into digital data. Deciding which hand-dyed color thread goes where to make the patterns is much like the on-or-off digital signals of a computer.

Such similarity is what Fukuoka focuses on in exploring how AI might work for Nishijinori, with the help of Sony Computer Science Laboratories, an independent research arm of electronics and entertainment company Sony Corp.

AI only makes suggestions for the designs and doesn’t do any of the actual production work. But that doesn’t bother Fukuoka or the researchers.

“Our research stems from the idea that human life gets truly enriched only if it has both what’s newly innovated and what never changes,” said Jun Rekimoto, chief science officer at Sony CSL, which is also studying how AI can be used to document and relay the moves of a traditional Japanese tea ceremony.

“We don’t believe AI can do everything. Nishijinori is a massive, complicated industry and so it starts with figuring out where AI can help out,” said Rekimoto, also a professor at the University of Tokyo.

What has come of it is a startling but logical turn in thinking, fitting of the art adorning kimonos worn by Japan's imperial family.

The AI was fed various Nishijinori patterns that already existed and instructed to come up with its own suggestions. One was a bold pattern of black and orange that seemed to evoke a tropical motif.

Striking a balance

To Fukuoka, some of AI’s ideas are interesting but simply off. The difference between AI and the human effort is that the former can come up with multiple suggestions in a matter of seconds.

Fukuoka immediately gravitates toward the one that uses a motif of a leaf to define the angular lines of a traditional pattern, something he says a human wouldn’t have thought of. He finds that ingenious.

The kimono the AI collaboration has produced is a luscious soft green, although it doesn’t have a price tag and isn’t in production yet.

The weaving is carried out by the old-style machine under the guidance of the human artist in the traditional way.

Nishijinori kimonos sell for as much as a million yen ($6,700). Many Japanese these days don’t bother buying a kimono and may rent it for special occasions like weddings, if at all.

Putting one on is an arduous, complicated affair, often requiring professional help, making kimonos even less accessible.

A creative partnership

Dr. Lana Sinapayen, associate researcher at Sony CSL, believes AI often gets assigned the creative, fun work, leaving tedious tasks to people, when it should be the other way around.

“That was my goal,” she said in an interview at Fukuoka Weaving, of her intent to use AI in assistant roles, not leadership positions.

Digital technology can’t automatically represent all the color gradations of Nishijinori. But AI can figure out how to best do that digitally, and it can also learn how the human artist fixes the patterns it has produced.

Once that’s all done, AI can tackle arduous tasks in a matter of seconds, doing a pretty good job, according to the researchers.

Artificial intelligence is being used widely in factories, offices, schools and homes, because it can do tasks faster and in greater volume, and is usually quite accurate and unbiased, compared to human efforts.

Its spread has been faster in the US and other Western nations than in Japan, which tends to be cautious about change and prefers carefully made, consensus-based decisions.

But the use of AI in arts and crafts is promising, such as text-to-image generative AI for the creation of visual images from text prompts, according to a study by Henriikka Vartiainen and Matti Tedre, who looked at the use of AI by craft educators in Finland.

“As computers have taken over many routine-like and boring tasks that were previously performed by people, the computer revolution has also been said to liberate time and offer new opportunities for human imagination and creativity,” they said.



Zalando Says AI Drives Productivity and Expects Higher Profit, Shares Jump

FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
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Zalando Says AI Drives Productivity and Expects Higher Profit, Shares Jump

FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa

European online fashion retailer Zalando said on Thursday its use of artificial intelligence was making its business more efficient and productive, as it forecast full-year adjusted operating profit to grow in 2026 and launched an up to 300-million-euro ($346 million) share buyback.

Zalando shares jumped 7% in early trading as investors welcomed the positive outlook, providing some succour to the stock that had tumbled sharply from peaks in 2021 when the pandemic boosted online shopping.

Zalando ⁠said AI-generated product ⁠images were saving money and time on ad creation and enabling it to publish 70% more content, while an AI virtual try-on was also helping shoppers pick their correct size, reducing size-related returns - a major headache for online shopping platforms.

Analysts said concerns had been growing over the risk to Zalando from AI, with some worried consumers could use large-language models like ⁠ChatGPT to research products and shop online, bypassing the company's platform.

The Berlin-based company, which sells clothes, shoes and accessories from thousands of brands including Nike, Hugo Boss, and Coach, expects adjusted earnings before interest and taxes (EBIT) of 660 million to 740 million euros in 2026, compared with 591 million euros in 2025.

"We are providing our customers and partners with experiences and services that seemed impossible just a few years ago while making our own operations more efficient," Robert Gentz, co-CEO of Zalando, said in a statement.

Zalando, whose business-to-business arm sells services to other retailers and ⁠brands, also announced ⁠its software unit Scayle signed a deal with Levi's to run its worldwide ecommerce, which JP Morgan analysts said investors would welcome given the brand's status and size.

The company expects gross merchandise volume growth of 12% to 17% in 2026, after GMV - a key revenue metric measuring the value of all goods sold - grew 14.7% to 17.56 billion euros in 2025.

Zalando's active customer numbers increased to 62 million in 2025 from 51.8 million in 2024, while the average order value was 62.8 euros, up from 61 euros a year earlier.

The company said it would repurchase up to 20 million shares with a total price of up to 300 million euros.


Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
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Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez

Zara owner Inditex, the world's leading low-cost fashion retailer, posted a record annual profit for the third year running on Wednesday, seeing off strong international competition.

The Spanish group, which includes top brands such as Massimo Dutti, Pull & Bear and Bershka, reported a profit of 6.22 billion euros ($7.23 billion) in the fiscal year ending January 31.

That marked a six percent rise on the 5.9 billion it raked in in 2024, which was also a group record, Inditex said.


Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
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Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)

Chanel 's Matthieu Blazy is still building. Six months into his tenure at the Parisian stalwart, the designer staged his second ready-to-wear collection at Paris Fashion Week Monday, where brightly colored cranes rose from a holographic floor — a deliberate signal that the construction is ongoing.

For Parisians who have spent years staring at the real thing above Notre-Dame cathedral, the set was perhaps less dreamy than intended.

The audience inside the Grand Palais suggested the foundations are solid: Margot Robbie, Oprah, Jennie, Kylie Minogue, Lily-Rose Depp, Teyana Taylor and Olivia Dean all turned up to watch the next floor go on.

Blazy took his cue from a quote from Gabrielle “Coco” Chanel: “We need dresses that crawl and dresses that fly.”

The collection was structured around that tension — plain against spectacular, function against fantasy — with a discipline his sprawling debut last October sometimes lacked.

The opening looks were austere by design. Black knit zip-ups, tweed blousons and boxy overshirts arrived with little more than four gold buttons to signal they belonged to Chanel.

In the vast runway space, they could read as underwhelming. But Blazy’s point was architectural: the suit, he said, is “the first brick” — and everything else rises from it.

That logic tracks to the founder.

In her apartment on Rue Cambon, a wall is covered in gauze painted gold — something poor made precious.

Chanel built a house on that idea, borrowing from everyday dress and elevating it. Blazy is doing the same with her codes, stripping the suit to a knit shirt jacket or pressed-tweed blouson before rebuilding it in silicone-woven fabric and metallic mesh.

The collection’s most provocative move was its silhouette. Blazy pulled waistlines dramatically low — belts slung to mid-thigh, pleated skirts starting where blazers ended.

The references were retro flapper filtered through a modern lens: drop-waisted twinsets, patchwork dresses with floral embroidery, vivid patterned knits with a twenties pulse.

A furry coat in bold geometric color could have been worn in a chic part of London's Camden.

Whether the ultra-low waistlines will land with the well-heeled clients who pack Chanel’s front rows is another question. Selling a radically new proportion to women with deep loyalty to the house is a different challenge than winning critical praise.

The final stretch answered that concern with force. Sequined plaid suits arrived in dazzling color. Beaded coats glinted with star-chart embroidery. Metallic mesh was woven to mimic tweed motifs, and several models wore pastel-tinted hair to match their looks.

Fabric flowers burst from bodices. Trailing ribbons, layered ruffles, and insect-wing detailing turned the runway into something closer to spectacle than commerce.

Blazy cast wide — teens through to women in their fifties — and let the show breathe, with a runway circuit that took models the better part of five minutes. He framed it all with seven pared-back black and cream looks, as if to say: whatever else changes, the Chanel you know isn’t going anywhere.

If this second outing holds — on the penultimate day of fashion week — Blazy has found something rare at a heritage house: a way to honor the founder’s voice without simply echoing it.