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Parisian Museums Use AI, Immersive Tech to Lure Young Audience

Visitors at the Orsay museum in Paris. AFP
Visitors at the Orsay museum in Paris. AFP
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Parisian Museums Use AI, Immersive Tech to Lure Young Audience

Visitors at the Orsay museum in Paris. AFP
Visitors at the Orsay museum in Paris. AFP

Museums in Paris are deploying artificial intelligence (AI) and immersive experiences to lure the younger audience but without ditching the traditional museum tour.

“It’s the language of the new generations... those who were born in the digital age and see a deficiency in every hall that lacks modern technology,” Chloé Siganos, head of live entertainment at the Pompidou Center, a prominent museum of modern art and a leading cultural destination of modern technologies, told AFP.

While some private cultural centers, such as l'Atelier des Lumières, specialize in modern technologies and prioritize developing their digital exhibitions around the world, modern techs aren’t as common in official institutions.

The Louvres started a limited use of modern technologies in 2019, using virtual reality (VR) to make Leonardo Da Vinci speak about many of his works, including the Mona Liza. Since October, the visitors of the world’s largest museum have become able to explore some ancient Egyptian antiquities using their smartphones and augmented reality (AR).

Using an AR headset, the Pompidou Center raised awareness last year in France and the world about the story of civil right activist Claudette Colvin, the first US black woman who refused to waive her bus seat for a white person, before Rosa Parks.

Her story was told through holograms that embodied people from her life in Alabama in the 1950s.

Hugo Danthez, from HoloForge Interactive, explained how his company used AR to “rediscover the Villa Masséna Casine in Nice, Maison Poincaré of mathematics in Paris, and the Christian-Ethiopian Lalibela site enlisted on the UNESCO World Heritage List.” Danthez believes that this technology is “not completely separated from reality,” hoping to use it one day in Versailles.

Today, we say “before and after ChatGPT,” Marion Carré, president and co-founder of ‘Ask Mona’, a startup specialized in cultural AI, told AFP.

“The company developed the first audio guide that provides direct answers to visitors’ queries. It is currently being used at Quebec’s National Museum of Fine Arts,” she said.

“Immersive experiences and new technologies do not replace the traditional observation of the artwork. Yet, it helps boosting the museum experience and luring a new audience,” said Valentin Schmite, director-general of ‘Ask Mona’, which provides magnets that allow the user to communicate (using text or voice commands) with around 30 historic figures after scanning a QR code on their smartphone.

According to Schmite, “this simple and replicable content” has been adopted since 2017 by around 200 museums around the world, including the Louvres, Pompidou Center and Rome’s Colosseum.

At the d'Orsay Museum, which installed a significant number of devices for an exhibition about Vincent Van Gogh, the focus is on one objective, “examining every immersive experience,” and “respecting the museum’s financial stability.”

The museum plans to repeat the project in March, with a 45-minute immersive experience using VR headsets for its first impressionist exhibition.

In the Netherlands, the Hilversum Media Museum followed suit, using facial recognition to offer a customized experience that allows every visitor to establish their own profile.

“After their photo is taken, the visitor shall provide their email address, birthday and preferences, to enjoy a visit that is specially curated for them on their smartphone,” said Karen Drost, director of the museum.

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Culture

Geisha Spectacle in Japan’s Kyoto Celebrates Arrival of Spring

Maiko (apprentice geisha) take part in a press interview ahead a rehearsal for the annual "Miyako Odori" -- which means "capital city dance" in Japanese, at the Gion Kobu Kaburenjo in Kyoto on March 31, 2026. (AFP)
Maiko (apprentice geisha) take part in a press interview ahead a rehearsal for the annual "Miyako Odori" -- which means "capital city dance" in Japanese, at the Gion Kobu Kaburenjo in Kyoto on March 31, 2026. (AFP)
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Geisha Spectacle in Japan’s Kyoto Celebrates Arrival of Spring

Maiko (apprentice geisha) take part in a press interview ahead a rehearsal for the annual "Miyako Odori" -- which means "capital city dance" in Japanese, at the Gion Kobu Kaburenjo in Kyoto on March 31, 2026. (AFP)
Maiko (apprentice geisha) take part in a press interview ahead a rehearsal for the annual "Miyako Odori" -- which means "capital city dance" in Japanese, at the Gion Kobu Kaburenjo in Kyoto on March 31, 2026. (AFP)

Against a backdrop of blooming cherry blossoms, a group of geishas elegantly shuffle onto a stage in Japan's Kyoto city to begin a centuries-old performance celebrating the arrival of spring.

Dressed in sky blue kimonos emblazoned with flowers, the dancers twist and twirl in unison in front of hundreds of spectators eager to see the annual "Miyako Odori" in the nation's spectacular ancient capital.

Geishas, known as geikos in Kyoto, and apprentices called maikos have been donning elaborate costumes and fluttering fans since the Miyako Odori -- or "capital city dance" -- first started in 1872.

"Just as cherry blossoms bloom when spring approaches, the Miyako Odori is a spring tradition in Kyoto," Kyoko Sugiura, head of the Yasaka Nyokoba Gakuen, a school for geishas in Kyoto's Gion district, told AFP.

In Japanese, the word geisha means "person of the arts", and can refer to a woman or man trained in traditional Japanese performing arts.

In the popular imagination geishas are often confused with courtesans but their work as trained masters of refined old artforms does not involve selling sex.

Their performances are usually small and private, and take place at high-class establishments which operate a no first-time customer policy.

"That's why it is often thought of as a very exclusive world," Sugiura said.

"But the Miyako Odori is a one-hour show in which geisha and maiko have the opportunity to showcase the arts they practise daily," she said.

"Anyone and everyone with a ticket can enjoy the show."

The Miyako Odori began soon after Kyoto hosted Japan's first national expo -- an effort to revitalize the western city following the relocation of the capital to Tokyo in 1869.

The format of the performance has not changed much, Sugiura explained, although the music and dance moves are sometimes switched up.

Maria Superata, a geisha expert who has worked with them as an interpreter, explained that the show "combines all of the traditional performing arts that you can see in Japan".

"For example, elements from kabuki (classical Japanese theatre), elements from traditional dance. So they have to act, they have to sing, they have to play the instruments, everything all in one," she said.

"That's why it's so special."

But the number of geishas, who once made a living through performing for Japan's wealthy elite, is in decline.

Superata said that fewer young Japanese want a life that demands huge discipline and comes with a strict practice schedule.

"Nowadays, young Japanese people... are not very interested that much in traditional art and in kimono."

Culture

Danish Warship Sunk by Nelson’s British Fleet Discovered After 225 Years

Morten Johansen, head of maritime archaeology at Denmark's Viking Ship Museum, shows a metal insignia recovered from the wreck of Danish flagship "Dannebroge" that sank during the Battle of Copenhagen in 1801, in Copenhagen, Denmark, Tuesday, March 31, 2026. (AP)
Morten Johansen, head of maritime archaeology at Denmark's Viking Ship Museum, shows a metal insignia recovered from the wreck of Danish flagship "Dannebroge" that sank during the Battle of Copenhagen in 1801, in Copenhagen, Denmark, Tuesday, March 31, 2026. (AP)
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Danish Warship Sunk by Nelson’s British Fleet Discovered After 225 Years

Morten Johansen, head of maritime archaeology at Denmark's Viking Ship Museum, shows a metal insignia recovered from the wreck of Danish flagship "Dannebroge" that sank during the Battle of Copenhagen in 1801, in Copenhagen, Denmark, Tuesday, March 31, 2026. (AP)
Morten Johansen, head of maritime archaeology at Denmark's Viking Ship Museum, shows a metal insignia recovered from the wreck of Danish flagship "Dannebroge" that sank during the Battle of Copenhagen in 1801, in Copenhagen, Denmark, Tuesday, March 31, 2026. (AP)

More than 200 years after being sunk by Adm. Horatio Nelson and the British fleet, a Danish warship has been discovered on the seabed of Copenhagen Harbor by marine archaeologists.

Working in thick sediment and almost zero visibility 15 meters (49 feet) beneath the waves, divers are in a race against time to unearth the 19th-century wreck of the "Dannebroge" before it becomes a construction site in a new housing district being built off the Danish coast.

Denmark’s Viking Ship Museum, which is leading the monthslong underwater excavations, announced its findings on Thursday, 225 years to the day since the Battle of Copenhagen in 1801.

“It’s a big part of the Danish national feeling,” said Morten Johansen, the museum’s head of maritime archaeology.

A great deal has been written about the battle “by very enthusiastic spectators, but we actually don’t know how it was to be onboard a ship being shot to pieces by English warships and some of that story we can probably learn from seeing the wreck,” Johansen said. The Associated Press was the only international outlet given access to the site.

In the Battle of Copenhagen, Nelson and the British fleet attacked and defeated Denmark’s navy as it formed a protective blockade outside the harbor.

Thousands were killed and wounded during the brutal hourslong naval clash, considered one of Nelson’s “great battles.” The intention was to force Denmark out of an alliance of Northern European powers, including Russia, Prussia and Sweden.

At the center of the fighting was the Danish flagship, the Dannebroge, commanded by Commodore Olfert Fischer.

The 48-meter (157-foot) Dannebroge was Nelson’s main target. Cannon fire tore through its upper deck before incendiary shells sparked a fire aboard.

“(It was) a nightmare to be on board one of these ships,” Johansen said. “When a cannonball hits a ship, it’s not the cannonball that does the most damage to the crew, it’s wooden splinters flying everywhere, very much like grenade debris.”

The battle also is believed to have inspired the phrase “to turn a blind eye.” After deciding to ignore a superior’s signal, Nelson, who had lost sight in his right eye, reportedly remarked: “I have only one eye, I have a right to be blind sometimes.”

Nelson eventually offered a truce and a ceasefire was later agreed with Denmark’s Crown Prince Frederik.

The stricken Dannebroge slowly drifted northward and exploded. Records say the sound created a deafening roar across Copenhagen.

Marine archaeologists have discovered two cannons, uniforms, insignia, shoes, bottles and even part of a sailor’s lower jaw, perhaps one of the 19 unaccounted-for crew members who likely lost their lives that day.

The dig site will soon be enveloped by construction work for Lynetteholm, a megaproject to build a new housing district in the middle of Copenhagen Harbor that is expected to be completed by 2070.

Marine archaeologists began surveying the area late last year, targeting a spot thought to match the flagship’s final position.

Experts say the sizes of the wooden parts found match old drawings. Dendrochronological dating, the method of using tree rings to establish the age of wood, match the year the ship was built. They also say the darkened dig site is full of cannonballs, a hazard for divers navigating waters darkened by clouds of silt stirred up from the seabed.

“Sometimes you can’t see anything, and then you really have to just feel your way, look with your fingers instead of with your eyes,” diver and maritime archaeologist Marie Jonsson said.

Chronicled in books and painted on canvases, the 1801 battle is deeply embedded in Denmark’s national story.

Archaeologists hope their discoveries may help reexamine the event that shaped the Scandinavian country and perhaps uncover personal stories of those who went into battle on that day 225 years ago.

“There are bottles, there are ceramics, and even pieces of basketry,” Jonsson said. “You get closer to the people onboard.”

Culture

Priceless Ancient Golden Helmet Stolen from Dutch Museum Is Recovered

A police officer stands by a stolen artifact from Romania, the 2,500-year-old Cotofenesti helmet, recovered in Netherlands, is shown during a press conference in Assen, Netherlands, Thursday, April 2, 2026. (AP Photo/Aleksandar Furtula)
A police officer stands by a stolen artifact from Romania, the 2,500-year-old Cotofenesti helmet, recovered in Netherlands, is shown during a press conference in Assen, Netherlands, Thursday, April 2, 2026. (AP Photo/Aleksandar Furtula)
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Priceless Ancient Golden Helmet Stolen from Dutch Museum Is Recovered

A police officer stands by a stolen artifact from Romania, the 2,500-year-old Cotofenesti helmet, recovered in Netherlands, is shown during a press conference in Assen, Netherlands, Thursday, April 2, 2026. (AP Photo/Aleksandar Furtula)
A police officer stands by a stolen artifact from Romania, the 2,500-year-old Cotofenesti helmet, recovered in Netherlands, is shown during a press conference in Assen, Netherlands, Thursday, April 2, 2026. (AP Photo/Aleksandar Furtula)

A priceless ancient golden helmet from Romania stolen last year from a museum in the Netherlands has been recovered, Dutch authorities announced Thursday.

Under the guard of heavily armed, balaclava-clad police, prosecutors unveiled the 2,500-year-old Cotofenesti helmet, one of Romania’s most revered national treasures from the Dacia civilization, during a news conference in the eastern Dutch city of Assen.

“We are incredibly pleased,” Corien Fahner of the prosecution service told reporters. “It has been a roller-coaster. Especially for Romania, but also for employees of the Drents Museum.”

The helmet was on display at the small museum in January 2025, the last weekend of a six-month-long exhibition, when thieves broke in and grabbed it, along with three golden wristbands.

There were fears the helmet may have been melted down because its fame and dramatic studded appearance made it virtually unsellable.

Two of three missing armbands were also recovered as part of a deal prosecutors reached with three men arrested for the heist shortly after it occurred. Their trial will begin later in April.

Fahner said the search for the remaining armband would continue.

The helmet did not return unscathed.

“The helmet is slightly dented, but there will be no permanent damage,” Drents Museum director Robert van Langh said during the news conference. “The armbands are in perfect condition.”

Thieves used a homemade firework bomb and sledgehammer to break into the museum. Grainy security video distributed by police after the raid appeared to show three people opening a museum door with a large crowbar, followed by an explosion.

The theft put a strain on relations between the Netherlands and Romania

Romanian Justice Minister Radu Marinescu last year called the incident a “crime against our state” and said recovering the artifacts “is an absolute priority.”