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Twitter: Doubling the Character Limit Will Not Change Our Identity

Twitter Head of Sales for MENA Head of Sales for MENA. Asharq Al-Awsat Ar.
Twitter Head of Sales for MENA Head of Sales for MENA. Asharq Al-Awsat Ar.
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Twitter: Doubling the Character Limit Will Not Change Our Identity

Twitter Head of Sales for MENA Head of Sales for MENA. Asharq Al-Awsat Ar.
Twitter Head of Sales for MENA Head of Sales for MENA. Asharq Al-Awsat Ar.

Last week, Twitter finally granted its users their request and increased the character limit from 140 to 280. This move comes as part of a series of steps the company has been taking to attract more users worldwide. The company beat analysts' expectations for earnings per share in its third quarter before the opening bell, and surpassed revenue estimates. This comes after a period of stagnation in share growth.

The MENA region is vital for the continuation of growth. Twitter became aware of this two years ago, and felt it was necessary to have a physical presence there. From the regional office in Dubai, Benjamen Ampen,Head of Sales for MENA Head of Sales, revealed the company’s plans to expand in the Arab world. Ampen, who spoke to Asharq Al Awsat over the phone, expressed his utmost optimism; Twitter’s future is bright.

He noted that Saudi Arabia is the region’s locomotive and is among Twitter’s top ten markets, worldwide. Ampen also expressed the company’s intent to cater for all of the MENA countries, and expand. In such a youthful demographic, Twitter will thrive, Ampen insisted.

Congratulations on increasing the character limit to 280. Twitter underwent an experiment and the results led to this decision. Can you tell me more?

I’d like to say it is indeed a positive step, especially in the MENA region where most tweets created are in Arabic. Arabic amongst other languages like English, French and Portuguese are concerned about this change. What we have been doing for the past month is running a test on users. Seeing how having access to 280 characters affects their twitter behaviour. What we realised is that users tweeting in one of the languages mentioned were often hitting the limit of 140 characters. In English it was 9% and in Arabic it was 5.4%.

What that means is that we had a significant portion of our users that were trying to express themselves, but were not able to do so. When they hit the 140 word limit, they would either get frustrated and abandon the tweet or spend more time on how to create it rather than flexibly expressing. This new feature made the frustration disappear and that is really exciting for us.

The feature has just gone into effect. What is the feedback so far from tech experts and from users on the platform?

It’s really early, but the result of last month’s experiment was the reason we went through with this amended feature. It is really positive. Something really important to us was making sure it was not hindering the very nature of Twitter that is speed.

Something important to mention here is that when we did this test, we noticed that only 5 percent of the tweets were longer than 140 characters, and only 2 percent were  longer than 190. So in reality, Twitter’s character is not changing, it has just made life easier when it is necessary.

An article published by a tech expert in a British newspaper said: “plenty of people have pointed out that they would prefer twitter to be focusing on other things; better policing of harassment and harassers, an edit function, addressing white nationalists, addressing the use of bots and sock pocket accounts to sway the political process, addressing the growing use of the platform as a replacement for more considered diplomatic channels”. How would you respond to that?

I am happy you mentioned all of this, because within this statement lies a set of our key priorities. When you are talking about views, combating extremism on the platform, these have come even before we launched this new change. Early this year, we have been talking about the focus on the views and the changes we have been announcing in terms of combating spam and extremist or racist content.

Over the past year and a half, we have been suppressing hundreds of thousands of tweets and accounts linked to terrorism. I cannot comment on this article specifically, but what we are sure of is that the announcement made last night was to improve the user’s product. It comes after things that are a priority like combating abuse and behaviour that doesn’t expect the rules of the platform.

Past reports have illustrated that Twitter has reached a point of stagnation in growth, and is not yielding earnings, but the latest report has noted that things have taken a turn. Is twitter finally getting back on track?

Two weeks ago we announced our earnings. The summary was that it was a good quarter for us. Growth was broad based and from different areas. We have witnessed more user engagement for example. In fact, this is the fourth quarter in a row we record and increase in daily active users. In terms of growth; this quarter was 14% percent.We have 330 million active users on the platform. When  it comes to revenue, now we have a revenue of 590 million. We are showing the result of the improvements Twitter is witnessing. We are now focusing on video too. We are definitely on the right track.

Let us talk about MENA users. Gulf mainly, has it been witnessing further growth? and how are you trying to attract users from regions other than Gulf?

MENA is a very important region for Twitter. This is a region that is growing in terms of users and revenue. This is a region where we have a country, Saudi Arabia, that is really the locomotive of the region. Saudi on its own is among our top ten markets globally. The reason behind that is that you have a population that is young, equipped and when you go back to what the essence of Twitter is, it is about what is happening. Like an echoing of a game between Al Hilal and Al Nasr in Saudi, or when Sheikh Mohammad is announcing the reshuffling of his cabinet on Twitter. This is a region that is really rich in terms of events, population, and an interest to share. And on the business side, we have very good representation of clients from the international brands to the local partners we are working with like “al mosafer” and “kareem” and plenty others. That makes it very useful on the users side and on the revenue side.

What is the next step and challenge you have for the MENA region?

We opened the MENA headquarters in Dubai only two years ago. In two years, we made sure to focus our efforts on Saudi and the UAE as the drivers for the region’s market. However, the region is wider; we have to spend time in Egypt in the countries of the Levant, in North Africa. We need to understand the audiences in each country, and the existing and potential users to provide to them the best platform possible. Each country of the region is special. 

For some social users, Facebook is seen as the tool to keep in touch with friends and family, Instagram is to share and browse moments presented in pictures. What is Twitter’s brand and core essence?

Twitter is what is happening and what people are talking about. We talk about a platform that is used to keep in touch with who you went to school with, Twitter is the people you wish you had been to school with.

You go to Twitter based on your interests. It can be official words, as we world leaders on Twitter, but it can also be your words and your thoughts. It’s for everyone.

You joined the Twitter family 5 years ago. Back then, did you expect that Twitter would replace press conferences, and would be a tool for President Donald Trump to lead the agenda of the most powerful country in the world?

I have never been more excited about the future of our company as I am today. We have a really clear focus on what we are going to do next. The team is exceptional. I think that we have managed to build a real business. It will be difficult to imagine a world without Twitter. It is just testament to the work the team has been doing. Twitter is about connecting people, among them are world leaders. More than 82% of world leaders are on Twitter today.

It is a great deal to verify a Twitter account, and has certainly helped me in my career, but members of the Twitter family do not get blue ticks. Why is that so?

That is a rule that we have. When it comes to verification we have a clear process and we made it public last year for everyone through a form. But as for users from the twitter family, we want to make sure that it is separate from operations and business we do in each country. 

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Interviews

Microsoft President: Saudi Arabia is Moving from Exporting Oil to Exporting Artificial Intelligence

Naim Yazbeck, President of Microsoft for the Middle East and Africa (Microsoft) 
Naim Yazbeck, President of Microsoft for the Middle East and Africa (Microsoft) 
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Microsoft President: Saudi Arabia is Moving from Exporting Oil to Exporting Artificial Intelligence

Naim Yazbeck, President of Microsoft for the Middle East and Africa (Microsoft) 
Naim Yazbeck, President of Microsoft for the Middle East and Africa (Microsoft) 

As Saudi Arabia accelerates its national transformation under Vision 2030, the region’s technology landscape is undergoing a decisive shift. For the first time, “the region is not merely participating in a global transformation, it is clearly leading it,” said Naim Yazbeck, President of Microsoft for the Middle East and Africa, in an interview with Asharq Al-Awsat.

Yazbeck argued that Saudi Arabia now stands at the forefront of what he called “a historic turning point not seen in the past century,” defined by sovereign cloud infrastructure, artificial intelligence, and national innovation capabilities.

He noted that Saudi Arabia’s rapid progress is driven by clear political will, explaining that the state is not simply modernizing infrastructure, but views AI as a strategic pillar comparable to the historical role of oil. While oil underpinned the economy for decades, AI has emerged as the new resource on which the Kingdom is staking its economic future.

According to Yazbeck, the recent visit of Crown Prince and Prime Minister Mohammed bin Salman to the United States underscored this shift, with AI and advanced technologies taking center stage in discussions, reflecting Saudi Arabia’s intent to build a globally influential knowledge economy.

This direction marks the start of a new phase in which the Kingdom is no longer a consumer of imported AI technologies but a developer of local capabilities and a producer of exportable knowledge, strengthening technological sovereignty and laying the foundation for an innovation-driven economy.

A Distinctive Tech Market

Yazbeck stressed that the regional landscape, especially in Saudi Arabia, is witnessing an unprecedented shift. Gulf countries are not only deploying AI but also developing and exporting it. The Kingdom is building advanced infrastructure capable of running large-scale models and providing massive computing power, positioning it for the first time as a participant in global innovation rather than a mere technology importer.

He pointed to a common sentiment he encountered in recent meetings across Riyadh’s ministries, regulatory bodies, national institutions, and global companies: “Everyone wants to be ahead of AI, not behind it.” Ambition has translated into action through revised budgets, higher targets, and faster project timelines.

He added that Saudi institutions now demand the highest standards of data sovereignty, especially in sensitive financial, health, and education sectors. The regulatory environment is evolving rapidly; Saudi Arabia has modernized its cybersecurity, data governance, cloud, and AI frameworks faster than many countries worldwide, turning regulatory agility into a competitive asset.

Yazbeck emphasized that success is not measured by the number of AI projects but by their alignment with national priorities, productivity, healthcare, education, and cybersecurity, rather than superficial, publicity-driven initiatives.

The ‘Return on Investment’ Equation

According to the Microsoft official, building an AI-driven economy requires more than advanced data centers. It begins with long-term planning for energy production and the expansion of connectivity networks. He further said that running large models demands enormous electrical capacity and long-term stability, which the Kingdom is addressing through strategic investments in renewable energy and telecommunications.

Yazbeck said return on investment is a central question. Nationally, ROI is measured through economic growth, job creation, higher productivity, enhanced innovation, and stronger global standing. At the institutional level, tangible results are already emerging: with tools such as Copilot, employees are working faster and with higher quality, shedding routine tasks and redirecting time toward innovation. The next phase, he added, will unlock new business models, improved customer experiences, streamlined operations, and higher efficiency across sectors.

Sovereignty and Security

Digital sovereignty is now indispensable, Yazbeck said. Saudi Arabia requires cloud providers to meet the highest accreditation standards to host sensitive national systems, which are criteria Microsoft is working to fulfill ahead of launch. Once the new cloud regions in Dammam go live, they will become part of the Kingdom’s sovereign infrastructure, requiring maximum protection.

Microsoft invests billions annually in cybersecurity and has repelled unprecedented cyberattacks, an indicator of the threats national infrastructure faces. The company offers a suite of sovereign cloud solutions, data-classification tools, and hybrid options that allow flexible operation and expansion. Yazbeck noted that sovereignty is not a single concept but a spectrum that includes data protection, regulatory control, and local hosting all play critical roles.

Data: The Next Source of Advantage

Yazbeck identified data as the decisive factor in AI success. He warned that any model built on unclean data becomes a source of hallucinations. Thus, national strategy begins with assessing the readiness of Saudi Arabia’s data landscape.

He revealed that the Kingdom, working with SDAIA, the Ministry of Communications, and national companies, is constructing a vast, high-quality data ecosystem, laying the groundwork for competitive Arabic language models.

He also called for a robust framework for responsible AI, saying that speed alone is not enough. He stressed that safe and trustworthy use must be built from the start, noting that Microsoft is collaborating with national bodies to craft policies that prevent misuse, protect data, and ensure fairness and transparency.

Skills: A National Advantage

Human capability is the true engine of national power; Yazbeck underlined, pointing that infrastructure means little without talent to run and advance it. He stated that Saudi youth represent the Kingdom’s greatest competitive advantage.

Microsoft has trained more than one million Saudis over the past two years through programs with SDAIA, the Ministry of Communications, the Ministry of Education, and the MISK Foundation. Its joint AI Academy has graduated thousands of students from over 40 universities, and it has launched broad programs to train teachers on AI tools in education.

 

 

Interviews

El-Mahboub Abdul Salam to Asharq Al-Awsat: Al-Turabi Was Shocked by Deputy’s Role in Mubarak Assassination Plot

Dr. El-Mahboub Abdul Salam speaks to Asharq Al-Awsat. (Asharq Al-Awsat)
Dr. El-Mahboub Abdul Salam speaks to Asharq Al-Awsat. (Asharq Al-Awsat)
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El-Mahboub Abdul Salam to Asharq Al-Awsat: Al-Turabi Was Shocked by Deputy’s Role in Mubarak Assassination Plot

Dr. El-Mahboub Abdul Salam speaks to Asharq Al-Awsat. (Asharq Al-Awsat)
Dr. El-Mahboub Abdul Salam speaks to Asharq Al-Awsat. (Asharq Al-Awsat)

This happens only in thrillers. A religious leader summons an obscure army officer and meets him for the first time two days before a planned coup. He appoints him president with an unprecedented line, “You will go to the palace as president, and I will go to prison as a detainee.”

That is what happened on June 30, 1989. The officer, Omar al-Bashir, went to the presidential palace while security forces took Dr. Hassan Al-Turabi to the notorious Kober Prison along with other political leaders.

Al-Turabi’s “ruse” aimed to conceal the Islamic nature of the coup so that near and distant governments would not rush to isolate it. Intelligence agencies in neighboring states, including Egypt, fell for the deception and assumed that Bashir had seized power at the head of a group of nationalist officers. Cairo recognized the new regime and encouraged others to follow.

This happens only in stories. A young man landed at Khartoum airport carrying a passport that said his name was Abdullah Barakat. He arrived from Amman. One day he would knock on Al-Turabi’s office door, though Al-Turabi refused to see him.

Soon after, Sudanese security discovered that the visitor was a “poisoned gift,” in Al-Turabi’s words. He was the Venezuelan militant known as Carlos the Jackal, a “revolutionary” to some and a “notorious terrorist” to others.

He led the 1975 kidnapping of OPEC ministers in Vienna under instructions from Palestinian militant Dr. Wadie Haddad, an architect of aircraft hijackings. One night, and with the approval of Al-Turabi and Bashir, French intelligence agents arrived in Khartoum. Carlos awoke from sedatives aboard the plane taking him to France, where he remains imprisoned for life.

Bashir’s government was playing with explosives. In the early 1990s, it also hosted a prickly young man named Osama bin Laden, who after Afghanistan was seeking a base for training and preparation. He arrived under the banner of investment and relief work. Mounting pressure left bin Laden with no option but to leave.

This happens only in thrillers. The leadership of the National Islamic Front gathered with its top figures, Bashir, and security chiefs. The occasion was the assassination attempt against Egyptian President Hosni Mubarak in Addis Ababa.

Ali Osman Taha, Al-Turabi’s deputy, stunned attendees by admitting that Sudanese security services were linked to the attempt. Those present understood that he had been one of its sponsors. Neither the sheikh nor the president had prior knowledge.

After the attempt, some proposed killing the operatives who had returned from the Ethiopian capital to eliminate any trail that could incriminate the Sudanese regime. Al-Turabi opposed the assassinations. The impression spread that Bashir supported the killings and signs of a rift between him and Al-Turabi began to appear.

The split later became formal in what came to be known as the “separation” among Islamists. Power is a feast that cannot accommodate two guests. Bashir did not hesitate to send to prison the man who had placed him in the palace. Al-Turabi did not hesitate to back Bashir’s handover to the International Criminal Court. Al-Turabi tasted the betrayal of his own disciples. Disciples, after all, are known to betray.

This happens only in thrillers. Through Al-Turabi’s mediation, Osama bin Laden agreed to meet an intelligence officer from Saddam Hussein’s regime named Farouk Hijazi. The meeting produced no cooperation, but it became one of the early arguments George W. Bush used in 2003 to justify the invasion of Iraq.

Hijazi also met senior Sudanese security officials who later visited Baghdad and were warmly received, and it became clear that Ali Osman Taha was among Saddam’s most enthusiastic admirers.

Sudanese blood now flows like the waters of the Nile. Bodies scattered on the streets of el-Fasher are almost making the world forget the bodies buried under the rubble of Gaza. Hard men are pouring fire onto the oil of ethnic and regional hatreds. Making corpses is far easier than making a settlement, a state, or institutions.

Since independence, Sudan has been a sprawling tragedy. Because the present is the child of the recent past, searching for a witness who knows the game and the players, and journalism leads to meeting and interviewing the experienced politician and researcher Dr. El-Mahboub Abdul Salam.

For a decade he served as Al-Turabi’s office director. For another decade, he wrote some of Bashir’s speeches.

In recent years, his bold conclusions stood out, including that Sudan’s Islamic movement has exhausted its purposes, that it shares responsibility with other elites for the country’s condition, and that it erred in dealing with others just as it erred when it chose the path of coups, violence, ghost houses, and contributed to pushing the South outside Sudan’s map.

Abdul Salam does not hesitate to scrutinize Al-Turabi’s own mistakes and his passion for wielding power. I sat down for an interview with him, and this is the first installment.

Abdul Salam was a first-year university student when Al-Turabi’s ideas caught his attention. Al-Turabi then appeared different, moving outside Sudan’s traditional social divides. He also knew the West, having studied in Paris and London. In 1990, Abdul Salam became Al-Turabi’s office director until the end of that decade.

Abdul Salam recalled: “I am often asked this question, are you a disciple of Al-Turabi? I have told them more than once, yes, I am a disciple of Al-Turabi, a devoted one. But I graduated from this school and became an independent person with my own ideas and experiences, perhaps broader than those of the Islamic movement’s earlier leaders.”

Asked about when he discovered Al-Turabi’s mistakes and developed a critical sense toward his experience Abdul Salam said that it was “perhaps in 2011, with the ‘Arab Spring’, and the Egyptian revolution in particular and the change that took place in Egypt.”

A tense beginning

Abdul Salam said Al-Turabi’s relationship with Egyptian President Hosni Mubarak began on polite terms when they met in 1986 during an Al-Azhar conference on the Prophet’s biography. At the time, he recalled, Cairo was hostile or deeply wary of the Sudanese government under Sadiq al-Mahdi. The meeting, in his words, “was more courtesy than substance.”

According to Abdul Salam, relations later deteriorated sharply because of the deception surrounding the 1989 coup, then worsened further after the 1995 assassination attempt against Mubarak in Addis Ababa.

The Addis Ababa shock

Abdul Salam recounted that a major political meeting was convened after the failed attempt, held at the home of Ali Osman Mohammed Taha and attended by Al-Turabi, Bashir and all senior leaders. He said that during this gathering, both Bashir and Al-Turabi learned “for the first time” that Sudanese security services and Al-Turabi’s own deputy had been involved in the operation without informing them, describing the moment as a “huge shock” to the leadership.

He said Taha admitted at the meeting that the security services were involved and that it later became clear he himself was implicated. When a proposal emerged to kill the operatives returning from Ethiopia to erase evidence, Abdul Salam said Al-Turabi “rose in fierce opposition,” calling the idea outside both politics and Sharia. He cited Dr. Ali al-Haj as saying this moment “marked the beginning of the split.”

Egyptian intelligence reassesses Sudan

Abdul Salam describes how the Sudanese and Egyptian intelligence services eventually moved toward reconciliation. He said Omar Suleiman, Egypt’s intelligence chief, sent a message through French intelligence stating that the attack had been carried out by Egyptian Islamist groups.

According to Abdul Salam, Suleiman maintained that Sudan had only provided what he described as logistical support including money, shelter and weapons, rather than planning or executing the attack. This understanding, he says, prevented Egypt from responding harshly.

The communication opened a door for “major repair” of relations, Abdul Salam added, as Sudan began presenting itself as a pragmatic government after distancing itself from Al-Turabi.

After 1999: Rapprochement with Cairo

The reconciliation with Egypt and the region, Abdul Salam noted, took shape after 1999. He recalled that Taha’s visit to Cairo came after that date, followed by a visit from intelligence chief Salah Gosh. Foreign Minister Mustafa Osman regularly traveled to Egypt and maintained a friendship with his Egyptian counterpart, further improving ties.

The memorandum that shifted power

Abdul Salam described the turning point in relations between Bashir and Al-Turabi as the “Memorandum of Ten” in October 1998. During a major Shura gathering attended by hundreds of party, state and tribal leaders, ten members presented a document calling for the removal of Al-Turabi and the installation of Bashir as both head of state and leader of the movement.

He said the memorandum included reform language, but its essence was ending dual leadership. Bashir, according to Abdul Salam, “conspired with the ten” and accepted the proposal, calling the conspiracy “clear and very public.”

Abdul Salam recounted that Bashir wanted to confine Al-Turabi to a symbolic role and that some officers close to Bashir even asked Al-Turabi to remain as a spiritual figure who would bless decisions made elsewhere. “Al-Turabi would not accept this,” he stressed.

Al-Turabi’s influence and gradual reemergence

Reflecting on the early years of the Salvation regime, Abdul Salam said Al-Turabi authored all strategic decisions while the government handled daily business independently. He avoided public appearances during the first five years, he recalls.

Abdul Salam added that Al-Turabi gradually reemerged and became speaker of the National Assembly in 1996. He said Al-Turabi’s influence “never truly faded” because of his charisma, knowledge and strong presence, and diminished only when he was imprisoned after the split.

The 2001 Memorandum and South Sudan

Abdul Salam said Al-Turabi was arrested after the signing of a memorandum of understanding with the Sudan People’s Liberation Movement in February 2001. He confirmed he personally signed the document.

Asked whether he felt responsible for South Sudan’s independence, Abdul Salam rejected the suggestion. He said his position was clear and aligned with Sheikh Rached Ghannouchi, who argued that unity required suspending the hudud laws introduced under President Jaafar Nimeiri. Abdul Salam told southern leaders that unity should take precedence over maintaining those laws, adding that Islamic legislation, like all legal systems, is shaped by its psychological and historical context.

Complicated relationship

Abdul Salam described the relationship between Al-Turabi and his deputy Ali Osman Taha as complex and shaped by long-standing philosophical differences. He recalled a sharp split within the Islamist movement in 1968 when Taha aligned with figures who believed Al-Turabi had grown too dominant.

He cited Taha’s personal doctrine as follows: if an individual disagrees with the organization he sides with the organization, if the organization disagrees with the state he sides with the state, and if the state disagrees with Islam he sides with Islam. Al-Turabi, Abdul Salam said, did not operate that way and pursued his own ideas regardless of circumstance.

Abdul Salam recalled that during the Salvation regime, Ahmed Osman Maki had originally been prepared to succeed Al-Turabi but later moved to the United States. He stated that Maki’s strong charisma may have made him unsuitable as number two, while Taha excelled at concealing his emotions and functioning as deputy. He said the two leaders worked in outward harmony during the early years of the regime before deep differences surfaced later.

Abdul Salam added that Taha admired Saddam Hussein’s model of governance and believed Sudanese society was not ready for liberalism or pluralism.

The Arab Spring and the Islamic movement’s decline

According to Abdul Salam, the Arab Spring was “harsh on the Islamic movement.” Although the regional wave ended around 2012, Sudan’s version of it erupted in 2019. He said the uprising struck Islamists hard and reflected the real sentiment of the Sudanese street.

He argued that during its years in power, the Islamic movement held a barely concealed hostility toward civil society, youth, women and the arts. Sudanese intellectual and cultural life, he said, naturally opposed the regime’s long authoritarian rule. The revolution’s slogans of peace, freedom and justice were not part of the movement’s vocabulary, and over time the movement evolved into a posture “contrary to Sudanese society.”

The Communist Party’s influence

Abdul Salam said the Sudanese Communist Party helped shape opposition to the Salvation regime. After the execution of its leaders in 1971, the party underwent major transformation, and after the collapse of the Soviet Union it fully embraced liberalism. He remarked that many young Sudanese seeking freedom, justice and an expanded role for women found the Communist Party closer to their aspirations than the conservative Islamist movement.

Responsibility for Sudan’s political impasse

Abdul Salam rejected the narrative that Sudan’s decades of military rule make the military solely responsible for the country’s crises. He stressed that responsibility also lies with the civilian elite. Officers were part of this elite, and civilians who supported them in government shared responsibility. Sudan’s civilian parties, he argued, lacked clear programs to address longstanding distortions inherited from the colonial era.

One of Abdul Salam’s most sensitive moments with Al-Turabi occurred on the eve of the Islamist split. He said he personally succeeded in arranging a meeting between Al-Turabi and Bashir after months of estrangement, trying to avoid complete rupture. Bashir proposed turning the party conference into a political showcase while setting aside differences. Al-Turabi agreed, but according to Abdul Salam, disagreements reappeared by the end of the day.

Writing Bashir's speeches and choosing a side

Abdul Salam described his relationship with Bashir as very good and said he wrote the president’s speeches from early 1990 until the late 1990s. The speeches reflected the movement’s overall positions.

When the split occurred, Abdul Salam aligned with Al-Turabi not on personal grounds, but because he shared his positions on democracy, public freedoms, federal governance and adherence to agreements with the South.

Abdul Salam said the relationship between Al-Turabi and Bashir resembles other regional cases involving a sheikh and a president only to a limited extent. Bashir was originally a member of the Islamist movement led by Al-Turabi and obeyed him even after becoming president.

The split emerged naturally once the visible authority of the presidency clashed with the hidden authority of the movement, “which was the one truly governing,” he said.

Interviews

UK Chancellor to Asharq Al-Awsat: Strengthening Partnership with Saudi Arabia a Top Priority

Reeves speaks during the Future Investment Initiative Conference in Riyadh (Asharq Al-Awsat)
Reeves speaks during the Future Investment Initiative Conference in Riyadh (Asharq Al-Awsat)
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UK Chancellor to Asharq Al-Awsat: Strengthening Partnership with Saudi Arabia a Top Priority

Reeves speaks during the Future Investment Initiative Conference in Riyadh (Asharq Al-Awsat)
Reeves speaks during the Future Investment Initiative Conference in Riyadh (Asharq Al-Awsat)

UK Chancellor of the Exchequer Rachel Reeves affirmed that strengthening relations and economic partnership with Saudi Arabia represents a top priority for her government, noting that under the ambitious Vision 2030, Saudi Arabia finds in the United Kingdom an ideal partner thanks to Britain’s stability, regulatory flexibility, and global expertise.

She revealed her government’s plan to support major projects that unleash growth, starting with the expansion of Heathrow Airport and extending to infrastructure spending exceeding £725 billion ($958.7 billion) over the next decade.

In an exclusive interview with Asharq Al-Awsat from Riyadh, Reeves said her participation in the Future Investment Initiative (FII) Conference stems from a key goal: deepening mutual investment and trade. She confirmed that this visit, the first by a UK Chancellor to the Gulf in six years, reflects London’s seriousness in strengthening regional relations.

“This visit marks the first time a UK Chancellor has travelled to the Gulf in six years, which reflects just how seriously this government takes our relationship with Saudi Arabia and the wider region,” Reeves said.

“I’m here with one of the largest UK business delegations to the Gulf in recent years, and our participation is driven by our number one priority: growth.”

“At a time of global uncertainty, the UK offers stability, regulatory agility and world-class expertise – qualities that make us an ideal partner for Saudi Arabia's ambitious Vision 2030 transformation,” she added.

Reeves emphasized the economic complementarity between the two nations, noting that her delegation includes UK business leaders in key sectors such as financial services, life sciences, AI, clean energy, and advanced manufacturing.

She pointed out that Britain’s expertise in these fields uniquely positions London to support Saudi Arabia’s economic diversification, while Gulf investment helps drive growth and create jobs across the UK. According to her, joint trade and investment deals exceeded £10 billion over the past 18 months alone, creating more than 4,100 jobs in the United Kingdom.

Reeves and her accompanying delegation meet with Saudi Minister of Commerce Majid Al-Qasabi at the National Competitiveness Center in Riyadh (Ministry)

Deepening Mutual Investment and Trade

The Chancellor said: “My discussions are focused on deepening the two-way investment and trade that benefits families and businesses in both our countries. The £6.4 billion ($8.4 billion) package we've announced this week demonstrates the tangible results of this approach.”

According to Reeves, the package includes £5 billion in Saudi-backed exports supporting British manufacturing, alongside major investments by Barclays, HSBC and others, strengthening their presence in Saudi Arabia.

Key Priorities

Reeves said that one of her top priorities is accelerating progress on a UK–GCC Free Trade Agreement, noting that such a deal could boost bilateral trade by 16 percent and represents the kind of forward-looking partnership that creates prosperity for both sides.

“My vision is straightforward: I want Britain and Saudi Arabia to be partners of choice for each other. We regulate for growth, not just risk. We're backing key infrastructure projects like Heathrow expansion – where the Saudi Public Investment Fund holds a 15 percent stake,” she said.

She added: “We’re creating opportunities for co-investment, particularly through our National Wealth Fund and pension reforms that will unlock tens of billions for infrastructure and innovation.”

“My message at the FII this week was clear – I'm championing the UK as a stable investment destination,” she stressed, referring to Britain’s “ironclad commitment to fiscal rules and our modern Industrial Strategy focused on the sectors of the future.”

Reeves speaks during the Future Investment Initiative Conference in Riyadh (Asharq Al-Awsat)

Saudi–British Cooperation

On the most prominent areas and nature of cooperation between Riyadh and London, Reeves said: “Our partnership – built on mutual respect and shared ambition – spans multiple high-value sectors and continues to deepen.”

“Over the past 18 months alone, we've secured over £10 billion in two-way trade and investment, creating more than 4,100 UK jobs and many others in Saudi Arabia. Over 1,600 UK companies also now have a presence in the Kingdom – this is a partnership that works to the benefit of families and businesses on both sides,” she added.

“In financial services, London remains a world-leading international financial centre. We’ve launched a new concierge service – the Office for Investment: Financial Services – to help international firms establish and expand in the UK, while banking giants like Barclays and HSBC are expanding their operations in Riyadh,” Reeves explained.

She highlighted that Riyadh Air’s first-ever flight landed in London this past weekend, powered by UK-manufactured wings and Rolls-Royce engines – showing how British engineering is integral to Gulf aviation ambitions.

According to Reeves, UK firms like Quantexa are launching new AI services in the region, while Saudi cybersecurity firm Cipher is investing $50 million to open its European headquarters in London, demonstrating a partnership at the forefront of technology and innovation.

She added: “We are also collaborating closely in areas like sustainable infrastructure, clean energy, education and the life sciences. But I feel we can and must go further – a UK–GCC Free Trade Agreement would unlock huge mutual benefits, including boosting bilateral trade by 16 percent.”

Reeves and the UK business delegation at the British Residence in Riyadh (Ministry)

A British Plan to Contain Financial Challenges

On her government’s plan to address the financial challenges facing the United Kingdom, Reeves said: “After years of decline – from austerity to Brexit to the mini-budget – we inherited significant challenges. But we've moved decisively to address them whilst investing in our future.”

“We have an ironclad commitment to robust fiscal rules. This provides the stability and certainty that investors need. The IMF now projects that, after the US, the UK will be the fastest-growing G7 economy. This didn't happen by accident – it's the result of tough choices and disciplined economic management,” she added.

Reeves emphasized that “growth is our number one priority, because it's how we overcome challenges and put more money in working people's pockets. Our modern Industrial Strategy focuses on key sectors of the future – AI, life sciences, financial services, clean energy – where Britain has genuine competitive advantages, many of which are shared by our partners in the Gulf.”

She continued: “We're catalysing private investment through our National Wealth Fund, which is driving over £70 billion in investment, and pension reforms unlocking up to £50 billion for infrastructure and innovation. This creates opportunities for co-investment with partners like Gulf sovereign wealth funds.”

Reeves confirmed that the United Kingdom offers strength in uncertain times by combining stability with ambition. She referred to her government’s plan to support major projects that unleash growth, from Heathrow Airport expansion to infrastructure spending exceeding £725 billion over the next decade.

“We're open for business, but we're being strategic about building partnerships that create good jobs, boost business and bring investment into communities across the UK – from the North East to the Oxford–Cambridge corridor. That's how we build an economy that works for, and rewards, working people in Britain,” she said.

The minister concluded by stressing that “turning inwards is the wrong response to global challenges.” She affirmed that Britain remains open for business and is taking a strategic approach to building partnerships that create jobs and benefit working people across the United Kingdom.

“After landmark deals with the US, EU and India, we're accelerating progress with the GCC,” she said.